WPForms Ajax Submit Success - GTM Enhanced Conversions.php

<?php

// add data to data layer
function cl_wpforms_datalayer_footer_script() {
    ?>
    <script>
        jQuery(document).on('wpformsAjaxSubmitSuccess', function (event, response, form) {
            var userData = {};
            var $form = jQuery(jQuery('form#***')); // Ensure form ID Correct

			if ($form.length) {
				// First Name
				$form.find('input[name="***"]').each(function () { 
					userData.first_name = jQuery(this).val();
				});
				// Last Name
				$form.find('input[name="***"]').each(function () { 
					userData.last_name = jQuery(this).val();
				});
				// Email
				$form.find('input[name="***"]').each(function () { 
					userData.email = jQuery(this).val();
				});
				// Phone
				$form.find('input[name="***"]').each(function () { 
					userData.phone = jQuery(this).val();
				});
				// Comment
				$form.find('textarea[name="***"]').each(function () { 
					userData.comment = jQuery(this).val();
				});
				// Zip
				$form.find('input[name="***"]').each(function () { 
					userData.zip = jQuery(this).val();
				});

				userData.country = "US";

				// Push to data layer
				window.dataLayer = window.dataLayer || [];
				window.dataLayer.push({
					'event': 'gtm.click',
					'gtm.conversion_id': 'wpforms-submission-success-1231', // Match Click ID
					'gtm.user_data': userData,
				});
			}
        });
    </script>
    <?php
}
add_action('wp_footer', 'cl_wpforms_datalayer_footer_script');