- What is the broad purpose of the product?
- What are the specific goals of the product?
- What groups of people would this product?
- Who are the competitors?
- What makes this product viable in relation?
- What is the general structure of the product?
- How will people use this product?
- List specific pages and actions
- List the technologies that will be needed and used?
- Where will this product be hosted?
- Security?
- Performance?
- Costs?