measure_shape.json

{
   name: "awareness",
   label: "Brand Awareness",
   type: "binary", # question/measure type
   dimensions: ["respondent", "brand"],
   values: {
     respondent: [1,1,3,4,...],
     brand:      [1,2,2,2,...],
     value:      [1,1,1,0,...]
   }
   value_labels: {
     brand: {
       1: "Mint soap",
       2: "Sandlewood soap"
     }
   }
}