brynbellomy · August 18, 2012 16:07
diff --git a/stevejobs.html b/stevejobs.html
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 <title>s.t.e.v.e.j.o.b.s.</title>
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 # s.t.e.v.e.j.o.b.s.

 ## More choices.

 s.t.e.v.e.j.o.b.s. is about opening up the playing field to make room for more ideas, more approaches, more choices, and ultimately, more freedom. You're the one using the internet; shouldn't you be able to control every aspect of your experience?


 ## More beauty.

 In a world of over 6 billion people, many of whom are talented designers and artists, why is anything less than stunningly beautiful? Like the artists of the Bauhaus movement, we believe that good design actually makes people feel happier, more inspired, and more fulfilled.


 ## More feedback.

 Feedback channels between users, developers, and organizations must be made more ubiquitous, more available, and simpler to use. And the feedback received through those channels must feel urgent to those in charge of acting upon it.


 ## The internet is the first human superpower.

 It's the first tool in the history of the human race that allows us to squeeze around just about any wall built to keep people in or out. We must protect it at all costs. If the physical devices that allow information to travel around the world are not reorganized to discourage overcentralization, our information will continue to fall into the hands of people and organizations that do not have our best interests at heart.


 ## Fewer ads through better targeting.

 Whether on the internet or on older media, ads are disruptive by default, and useful only occasionally, relying on quantity and loudness to generate sales. We believe we can (and should) reverse this equation. Doing so would decrease irritation for consumers and increase profits for companies. Advertisers who are most successful in connecting customers with products they actually end up buying should have their ads displayed more often for lower fees.


 ## Less ugliness through better targeting.

 The same thing goes more generally. People should be able to register certain preferences in publicly-available ways in order to ensure that they won't be barraged with certain types of media. While some people may use this technology to defend themselves from potential encounters with perspectives and ideas that they don't share, we believe that this should be everyone's choice, and moreover, that those who choose to live in isolation will simply make themselves irrelevant.


 ## More open data.

 It's amazing what people will do for you when you simply leave the tools lying around. We urge organizations on every level -- from national governments to book clubs -- to open up the data they're collecting so that enterprising people can build beautiful, useful things that benefit all of us. And to the developers and inventors and creators: this is your moment. You know what to do.


 ## Open source life on Earth.

 For years, the Open Source Software community has promoted the cross-pollination of software projects by licensing them for public domain distribution. The result of this kind of unrestricted sharing is that software is developed faster and with far fewer errors than in deadbolted environments. What if we had the courage to open source the political process? We refuse to believe that a fully open and transparent society is actually more vulnerable than those that are closed and secretive.


 ## Don't protest. Build.

 Protest has proven its invaluable worth to humankind many times over. But we live in changed times -- times in which protest alone is hardly enough to defend ourselves from the forces that seek to control human populations. If our goal is to make a new world that is more free and more beautiful, then we must simply begin to build it -- in and around the things we might once have boycotted or marched against.
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 </html>
	<!DOCTYPE html>
	<html>
	<title>s.t.e.v.e.j.o.b.s.</title>
	<xmp theme="journal" style="display:none;">
	# s.t.e.v.e.j.o.b.s.

	## More choices.

	s.t.e.v.e.j.o.b.s. is about opening up the playing field to make room for more ideas, more approaches, more choices, and ultimately, more freedom. You're the one using the internet; shouldn't you be able to control every aspect of your experience?


	## More beauty.

	In a world of over 6 billion people, many of whom are talented designers and artists, why is anything less than stunningly beautiful? Like the artists of the Bauhaus movement, we believe that good design actually makes people feel happier, more inspired, and more fulfilled.


	## More feedback.

	Feedback channels between users, developers, and organizations must be made more ubiquitous, more available, and simpler to use. And the feedback received through those channels must feel urgent to those in charge of acting upon it.


	## The internet is the first human superpower.

	It's the first tool in the history of the human race that allows us to squeeze around just about any wall built to keep people in or out. We must protect it at all costs. If the physical devices that allow information to travel around the world are not reorganized to discourage overcentralization, our information will continue to fall into the hands of people and organizations that do not have our best interests at heart.


	## Fewer ads through better targeting.

	Whether on the internet or on older media, ads are disruptive by default, and useful only occasionally, relying on quantity and loudness to generate sales. We believe we can (and should) reverse this equation. Doing so would decrease irritation for consumers and increase profits for companies. Advertisers who are most successful in connecting customers with products they actually end up buying should have their ads displayed more often for lower fees.


	## Less ugliness through better targeting.

	The same thing goes more generally. People should be able to register certain preferences in publicly-available ways in order to ensure that they won't be barraged with certain types of media. While some people may use this technology to defend themselves from potential encounters with perspectives and ideas that they don't share, we believe that this should be everyone's choice, and moreover, that those who choose to live in isolation will simply make themselves irrelevant.


	## More open data.

	It's amazing what people will do for you when you simply leave the tools lying around. We urge organizations on every level -- from national governments to book clubs -- to open up the data they're collecting so that enterprising people can build beautiful, useful things that benefit all of us. And to the developers and inventors and creators: this is your moment. You know what to do.


	## Open source life on Earth.

	For years, the Open Source Software community has promoted the cross-pollination of software projects by licensing them for public domain distribution. The result of this kind of unrestricted sharing is that software is developed faster and with far fewer errors than in deadbolted environments. What if we had the courage to open source the political process? We refuse to believe that a fully open and transparent society is actually more vulnerable than those that are closed and secretive.


	## Don't protest. Build.

	Protest has proven its invaluable worth to humankind many times over. But we live in changed times -- times in which protest alone is hardly enough to defend ourselves from the forces that seek to control human populations. If our goal is to make a new world that is more free and more beautiful, then we must simply begin to build it -- in and around the things we might once have boycotted or marched against.
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	<script src="http://strapdownjs.com/v/0.1/strapdown.js"></script>
	</html>
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