Created
June 19, 2014 13:40
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Pre-launch website checklist to be used prior to setting a website live!
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| EDITORIAL | |
| ************************************************* | |
| Spell check | |
| Review for grammar and punctuation | |
| Consistent terminology | |
| Heading levels are appropriate | |
| Style guide compliance | |
| Ensure no test content on the site | |
| SEO VISIBILITY | |
| ************************************************* | |
| Check <title> tags are optimised | |
| Check Metadata descriptions exist for the ‘important’ pages | |
| Semantic mark-up i.e. <h1>, <h2>, <h3> ensure only one <h1> unless the <html> is well structured content | |
| Search engine friendly URL’S | |
| XML sitemap exists | |
| Check for schema.org, microdata and opengraph code if required | |
| Google analytics (Site search page tracking if relevant) | |
| Google webmaster tools | |
| FUNCTIONALITY | |
| ************************************************* | |
| Check all bespoke/complex functionality | |
| Check search functionality (including relevance of results) | |
| Cross Browser compatibility | |
| Test all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc. | |
| LINKS | |
| ************************************************* | |
| Outgoing links checked | |
| Check anchor text for SEO | |
| If standardised or non-descriptive CTA's are used e.g. 'Read more', 'Find out more', 'Full article'. All will need title tags. | |
| GENERAL | |
| ************************************************* | |
| Maximum page size not exceeded | |
| Checked at target resolutions | |
| Checked on relevant browsers | |
| Appropriate style sheet used | |
| Appropriate templates used | |
| Font sizes are relative, not absolute | |
| Standard navigational elements included | |
| 404 page styled and has clear messaging and actions | |
| Favicon | |
| .htaccess or web.config correctly configured | |
| Terms & Conditions, Privacy, Cookies policy, Accessibility statement these should not be generic and should specifically relate to the company, brand and site. | |
| PERFORMANCE | |
| ************************************************* | |
| Load test if required | |
| Check image optimisation | |
| Check and implement caching where necessary | |
| Minify/compress/concatenate static (JavaScript/HTML/CSS) files | |
| Check correct database indexing | |
| Check total page size/download time using tools like Yslow, Pingdom etc. | |
| MOBILE | |
| ************************************************* | |
| If responsive is a requirement check to ensure conformance on mobile and tablet | |
| GRAPHICS | |
| ************************************************* | |
| Graphics in correct format | |
| Optimised for minimum size (using algorithms, online optimisers etc) | |
| All images have ALT text descriptions | |
| Copyright clearance obtained for all relevant images |
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