gistfile1.js

$(document).ready(function(){
  $('.rotated').each(function(){
    var text = $("p", $(this)).html();
    $(this).html("");
    var size = text.length;
    var pixels = Math.round(size * 8);
    $(this).css('height',pixels);
    var R = Raphael($(this).get(0), 30, pixels);
    var attr = {"font": '13px "Helvetica"'};
    var txt = R.text(15, Math.round(pixels/2.0), text).attr(attr).attr("fill", "#fff");
    txt.rotate(270);
  });
});