The title should be the name of the alert (e.g., Generic Alert_AlertTooGeneric).
Address the following: What does this alert mean? Is it a paging or an email-only alert? What factors contributed to the alert? What parts of the service are affected? What other alerts accompany this alert? Who should be notified?
Indicate the reason for the severity (email or paging) of the alert and the impact of the alerted condition on the system or service.