This will automate setting custom parameters for your adwords tracking template at the campaign and adgroup level.

AdwordsScript.js

// Sample Tracking Template
// {lpurl}?utm_medium=adwords&utm_campaign={_campaign}&utm_source={_adgroup}&utm_term={keyword}
// This script will set custom parameters {_campaign} and {_adgroup} at the campaign and adgroup level respectively.

// Configuration
// Set the Parameter Format Mode to either "safe" or "strict" 
const PARAMETER_FORMAT_MODE = 'safe';

function main() {
  updateCampaigns();  
  updateAdGroups();
}

function formatParameterValue(name, mode = 'safe') {
  // adjust accordingly below
  if (mode === 'strict') {    
    return name
      .replace(/[^a-zA-Z0-9 ]+/g, '')    // remove non-alphanumerics
      .toLowerCase()                     // make lower case
      .trim()                            // remove beginning or trailing spaces
      .replace(/[^\w\-\.~ ]+/g, '')      // remove anything not URL-safe
      .replace(/\s+/g, '_')              // replace spaces with underscores
      .substr(0, 100);                   // limit to 100 characters
  } else {
    return name
      .trim()                            // remove beginning or trailing spaces
      .replace(/[^\w\-\.~ ]+/g, '')      // remove anything not URL-safe
      .replace(/\s+/g, '_')              // replace spaces with underscores
      .substr(0, 100);                   // limit to 100 characters
  }
}

function getNewCustomParameters(adwordsObject, parameterName, parameterValue) {
  let customParameters = adwordsObject.urls().getCustomParameters();
  let newCustomParameters = {};

  if (customParameters == null) {
    newCustomParameters[parameterName] = parameterValue;
  } else {
    if (customParameters.hasOwnProperty(parameterName)) {
      customParameters[parameterName] = parameterValue;
    } else if (Object.keys(customParameters).length < 3) {
      customParameters[parameterName] = parameterValue;
    }
    newCustomParameters = customParameters;
  }

  return newCustomParameters;
}

function updateCampaigns() {
  const query = `
    SELECT
      campaign.id,
      campaign.name,
      campaign.status
    FROM campaign
    WHERE 
      campaign.status IN ('ENABLED', 'PAUSED')       
  `;

  const iterator = AdsApp.search(query);
  while (iterator.hasNext()) {
    const row = iterator.next();
    Logger.log(JSON.stringify(row)); 
    const campaign = row.campaign;
    const campaignName = campaign.name;
    const paramValue = formatParameterValue(campaignName, PARAMETER_FORMAT_MODE);

    try {
      const campaignIterator = AdsApp.campaigns()
        .withIds([campaign.id])
        .get();

      if (campaignIterator.hasNext()) {                
        const campaignEntity = campaignIterator.next();       
        const newCustomParameters = getNewCustomParameters(campaignEntity, 'campaign', paramValue);

        Logger.log(`Campaign: ${campaignName} | ${paramValue}`);
        campaignEntity.urls().setCustomParameters(newCustomParameters);
      } else {
        Logger.log(`Campaign ID ${campaign.id} not found (possibly deleted)`);
      }
    } catch (error) {
      Logger.log(`Error updating Campaign ID ${campaign.id}: ${error.message}`);
    }
  }
}

function updateAdGroups() {
  const query = `
    SELECT
      ad_group.id,
      ad_group.name,
      ad_group.status,
      ad_group.campaign
    FROM ad_group
    WHERE 
      ad_group.status IN ('ENABLED', 'PAUSED') AND 
      campaign.status IN ('ENABLED', 'PAUSED')
  `;

  const iterator = AdsApp.search(query);
  while (iterator.hasNext()) {
    const row = iterator.next();
    const adGroup = row.adGroup;
    const adGroupName = adGroup.name;
    const paramValue = formatParameterValue(adGroupName, PARAMETER_FORMAT_MODE);

    try {
      const adGroupIterator = AdsApp.adGroups()
        .withIds([adGroup.id])
        .get();

      if (adGroupIterator.hasNext()) {
        const adGroupEntity = adGroupIterator.next();
        const newCustomParameters = getNewCustomParameters(adGroupEntity, 'adgroup', paramValue);

        Logger.log(`AdGroup: ${adGroupName} | ${paramValue}`);
        adGroupEntity.urls().setCustomParameters(newCustomParameters);
      } else {
        Logger.log(`AdGroup ID ${adGroup.id} not found (likely orphaned)`);
      }
    } catch (error) {
      Logger.log(`Error updating AdGroup ID ${adGroup.id}: ${error.message}`);
    }
  }
}

Yes - you have to create a tracking template inside google adwords first. You do this under the Account Settings. This is a video on how to do that.

Inside your tracking template, you'll have something like: "utm_term={keyword}" - this will capture the keyword using a value track parameter. Video about that here.

This video here is a walk through on how to use the above script

The script above only sets the "_campaign" and "_adgroup" custom parameter. If you need to set other custom parameters, then you'll need to modify the script to do what you need it to do.

Hope that helps!

Thank you Casey! Now is all clear! :)

Thanks, this is awesome! Is there by chance a MCC version of this script?

Hi Casey,

Thank you very much for this script!
I would like to add a custom parameter at the ad level, how do I do that?

Thank you

I don't think this is possible. Based on the ads script documentation: https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp_adurls - there is not a "setCustomParameters" method at the ad level. So I do not know of a way to do that.

Hey Casey,
Thanks for the script and a tutorial on YouTube. It is very helpful.
Can you guide me on how I can place this tag {{utm_keyword}} on a website?
If you have a guided video, it will be useful.

Best Wishes,

Alamgir

Hey,
is it possible to modify this script to run it only on campaigns with some specific campaign name? For example only on campaigns which have TEST in name?

Hi,
I was running this script successfully for the last years - thanks for that!

Is it possible, that the script is not working for Demand Gen campaigns?

Thank in advance!

Best,
Daniel

Hi, I was running this script successfully for the last years - thanks for that!

Is it possible, that the script is not working for Demand Gen campaigns?

Thank in advance!

Best, Daniel

Just got around to looking at this. For updating custom parameters on a campaign, you use CampaignUrls to do that. The issue is that Demand Gen and Video campaigns do not support this.

The previous version of my script used a method that did not return Demand Gen or Video campaigns.. so I updated the script to use GAQL (Google Ads Query Language) .. this does in fact return the campaigns now, but they do not support the CampaignUrls() method I need to update the parameters. Maybe at some point in the future they'll add support for Demand Gen & Video campaigns via an AdWords App script.