This simple Drupal module renders a URL with the flowplayer (http://flowplayer.org/) Javscript library. It requires having the Drupal flowplayer module.

edl_flowplayer.module

<?php

/**
 * Implements hook_field_formatter_info().
 */
function edl_flowplayer_field_formatter_info() {
  return array(
    // the key must be unique, so it's best to prefix with your module's name.
    'edl_flowplayer_flowplayer' => array(
      // the label is is what is displayed in the select box in the UI.
      'label' => t('Render URL with flowplayer'),
      // field types is the important bit!! List the field types your formatter is for.
      'field types' => array('text', 'link_field'),
      // You can usually leave 'multiple values' as follows:
      'multiple values' => FIELD_BEHAVIOR_DEFAULT,
    ),
  );
}

/**
 * Implements hook_field_formatter_view(). This code just passes straight
 * through to a theme function, edl_flowplayer_formatter_FORMATTER
 * (e.g. edl_flowplayer_formatter_edl_flowplayer_absolute_url).
 */
function edl_flowplayer_field_formatter_view($entity_type, $entity, $field, $instance, $langcode, $items, $display) {
  $elements = array();
  foreach ($items as $delta => $item) {
    $video = theme('flowplayer', array(
      'config' => array(
        'clip' => array(
          'url' => $item['value'],
          'autoPlay' => FALSE, // Turn autoplay off
        )
      ),
    ));
    $elements[$delta] = array(
      '#markup' => $video,
    );
  }
  return $elements;
}

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