How to Track Login Events with Google Tag Manager

how-to-track-login-events-gtm-README.md

How to Track Login Events with Google Tag Manager

The Trigger

1. Create a Form Submission trigger. Name it something like Login.

2. Select trigger fires on Some Forms.

3. Add a Page URL condition that contains some text that's contained in the URL of your login form.

For example, my GA test site's login URL is https://streetphotography.blog/my-account/. So, I used the text my-account for the trigger's condition.

The Tag

1. Create a Google Analytics Universal Analytics. Name it something like Login.

2. Set Track Type to Event.

3. Set Category to form.

4. Set Action to submit or login.

5. Set Label to Log in.

6. If you have a GA settings variable for your tracking ID, select it under Google Analytics Settings.

7. Under Firing Triggers add the Login trigger you created earlier.

Variable Used in the Tag Example (optional)

Just for completeness, here's the GA settings variable I referenced in my tag.