gistfile1.aw

<?php
/**
 * Customize Read More Link
 * @author Bill Erickson
 * @link http://www.billerickson.net/read-more-link
 *
 * @param string
 * @return string
 */
function be_more_link($more_link) {
	return sprintf('<p><a href="%s" class="more-link">%s</a></span></p>', get_permalink(), 'Read More');
}
add_filter( 'excerpt_more', 'be_more_link' );
add_filter( 'get_the_content_more_link', 'be_more_link' );
add_filter( 'the_content_more_link', 'be_more_link' );