Created
April 27, 2015 15:48
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ad_id in R
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| ad_id <- data %>% group_by(CustomerID, Campaign, Adgroup, AdID) %>% summarize( | |
| AverageCpc=round(sum(Cost) / sum(Clicks),2), | |
| Clicks=sum(Clicks), | |
| Impressions=sum(Impressions), | |
| CTR=round(sum(Clicks) / sum(Impressions),2), | |
| Cost=round(sum(Cost),2), | |
| Conversions=sum(Conversions), | |
| CPA=round(sum(Cost) / sum(Conversions),2), | |
| ConversionRate=round(sum(Conversions) / sum(Clicks), 2)) | |
| ad_id[ad_id==Inf] <- 0 |
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