$ cat makefile
server:
drush rs --watchdog
clock:
while true; do drush cron -v; sleep 10s; done
$ cat Procfile
web: make server
clock: make clock
$ foreman start
web.1 | started with pid 32669
clock.1 | started with pid 32671
web.1 | drush rs --watchdog
clock.1 | while true; do drush cron -v; sleep 10s; done
clock.1 | Initialized Drupal 7.12 root directory at [notice]
...