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| <div class="usecase"> | |
| <header class="main"> | |
| <div class="grid"> | |
| <div class="col-2-3"> | |
| <span class="category">Revenue</span> | |
| <h1>Increase Sales by Targeting Power Users</h1> | |
| <p class="tagline">Increase sales by targeting Power Users on Facebook with cross-sell and upsell opportunities. </p> | |
| <a href="#" class="btn btn-primary">Get Started</a> | |
| </div> | |
| <div class="col-1-3"> | |
| <div class="card audience"> | |
| <div class="metric"> | |
| <strong class="audience-name">Dormant Users</strong> | |
| <strong class="metric-count">33,123</strong> | |
| </div> | |
| <p class="description">Dormant users were previously active in the last 90 days and have recently decreased in activity.</p> | |
| <div class="meta"> | |
| <span><i class="lytics-ico icon-clock-1" title="Last Modified At"></i> Sep 24, 2014</span> | |
| <span><i class="lytics-ico icon-lock"></i> Private</span> | |
| </div> | |
| </div> | |
| </div> | |
| </div> | |
| </header> | |
| <div class="usecase-overview"> | |
| <div class="grid"> | |
| <div class="col-1-3"> | |
| <div class="card provider mailchimp constrain"> | |
| <div class="logo"></div> | |
| <strong class="provider-name">MailChimp</strong> | |
| </div> | |
| </div> | |
| <div class="col-2-3"> | |
| <h3>Problem</h3> | |
| <p>On average, it costs approximately five times as much to acquire a new customer as it does to retain an existing one. Recognizing the behavioral patterns associated with customers prone to slipping away is difficult. Today’s multi channel landscape makes this task nearly impossible.</p> | |
| <h3>Solution</h3> | |
| <p>Lytics analyzes your customers’ behavior to identify the likelihood of churning in real time. Then you simply push this highly targeted audience to your marketing tool of choice for targeted re-engagement. (Email, Facebook, etc.)</p> | |
| </div> | |
| </div> | |
| <div class="call-to-action"> | |
| <span>Getting started is easy.</span> <a href="#" class="btn btn-primary">Re-engage your dormant users now</a> | |
| </div> | |
| </div> | |
| </div> |
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