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1. What is NetOutlet?

NetOutlet is an online outlet store for social products. We want to encourage you to share products with your network by offering you a discount when you buy together with your friends (we call it a Friend Purchase). Whether you’re going to a concert, a sports event or on holiday with your friends, NetOutlet is the place where you can buy with your friends and save money.

For each additional friend that buys the same product, your discount increases. The discount is symmetrical so that everyone in the same group of friends gets the same price!

2. What is a Friend Purchase?

The Friend Purchase allows you to buy products together with your friends and get them at an even better price! It’s pretty much like buying a product in any other web store but with a few differences.

- To make a Friend Purchase you have to be registered through Facebook so our system can identify your friend network
- When you make a purchase, you can leave it open for a chosen time so your friends can join
- You can share the purchase with your friends (e.g. on your Facebook timeline or by email)
- Once the time expires, the system automatically calculates your final price based on how many friends also bought the product
- Finally, the additional discount is refunded to your payment card or bank account


Quick facts
- Founded in January 2012
- Seed funding raised in August 2012
- Staff consists of 2 co-founders, 2 other employees (+ our dog Lord Nelson)


“We’re really excited to finally launch NetOutlet! The point of the service is to balance what consumers and retailers want, essentially giving consumers discounts for helping retailers with their sales. Over the coming months, we’ll keep adding functionality and new products to the site so make sure you like our Facebook page (http://www.facebook.com/NetOutletFI) or follow us on Twitter (http://twitter.com/NetOutletFI) to keep up to date with what’s happening.”

“We’re initially targeting customers in Finland but will be looking to expand internationally fairly quickly once we have an adequate proof on concept.”

 - Jerker Holma, CEO