Answer on Forrst for http://forrst.com/posts/javascript_for_toggle_button-HYm

application.js

(function ($, document) {
    $(document).ready(function () {
        // Assign some vars to help cache the dom
        var holder = $('.toggle-reveal');
        
        // Hide divs if javascript is enabled
        holder.find('.revealed').hide();

        // On click for links
        holder.find('.button').on('click', function (e) {
            // prevent the default a click action
            e.preventDefault();

            // slideToggle elements
            $(this).next('div').slideToggle(1000);
        });
    });
}(jQuery, document));

index.html

<div class="serv-web toggle-reveal">
        <a href="#" class="button">CLICK NOW!</a>
        <div class="revealed">
            <p>Lorem  ipsum dolor sit amet, consectetur adipiscing elit. Fusce  facilisis  sagittis lectus. Curabitur quam arcu, adipiscing quis pretium  in,  pharetra eget dolor.</p>
        </div>​
    </div>
    <div class="serv-print toggle-reveal">
        <a href="#" class="button">CLICK NOW!</a>
        <div class="revealed">
            <p>Lorem  ipsum dolor sit amet, consectetur adipiscing elit. Fusce  facilisis  sagittis lectus. Curabitur quam arcu, adipiscing quis pretium  in,  pharetra eget dolor.</p>
        </div>​
    </div>
    <div class="serv-branding toggle-reveal">
        <a href="#" class="button">CLICK NOW!</a>
        <div class="revealed">
            <p>Lorem  ipsum dolor sit amet, consectetur adipiscing elit. Fusce  facilisis  sagittis lectus. Curabitur quam arcu, adipiscing quis pretium  in,  pharetra eget dolor.</p>
        </div>​
    </div>