Gnarly view code. Any Ideas

view-wow-armory-character.php

<?php if ($options['show_feed']) : ?>
	<div class="armory_section armory_feed">
		<h4><?php _e('Recent Activity', 'wow_armory_character'); ?></h4>
		<ul class="armory_feed_list">
<?php		$feed_icons = ($options['show_feed'] & WoW_Armory_Character_Plugin::STYLE_FEED_ICONS) === WoW_Armory_Character_Plugin::STYLE_FEED_ICONS;
			$feed_achiev = ($options['show_feed'] & WoW_Armory_Character_Plugin::STYLE_FEED_ACHIEVEMENTS) === WoW_Armory_Character_Plugin::STYLE_FEED_ACHIEVEMENTS;
			$feed_criteria = ($options['show_feed'] & WoW_Armory_Character_Plugin::STYLE_FEED_CRITERIA) === WoW_Armory_Character_Plugin::STYLE_FEED_CRITERIA;
			$feed_loot = ($options['show_feed'] & WoW_Armory_Character_Plugin::STYLE_FEED_ITEMS) === WoW_Armory_Character_Plugin::STYLE_FEED_ITEMS;

			$feed_items = $character->get_activity_feed_items(5); // return a max of 5 of each type.
			for ($i = 0; $i < (count($feed_items) < 5 ? count($feed_items) : 5); $i++) : // and only print five or less
				switch ($feed_items[$i]->type)
				{
					case WoW_Armory_Character_FeedItem::ITEM_ACHIEVEMENT :
						if ($feed_achiev) : ?>
							<li>
<?php						if ($feed_icons) : ?>
								<img class="armory_feed_icon achievement" src="<?php echo $this->get_feed_icon_url($feed_items[$i]->get_item_icon()) ?>" />
<?php						endif; ?>
								<p><?php printf(__('Earned the Achievement %s for %d points.', 'wow_armory_character'),
										sprintf('<a href="%s">%s</a>', $this->get_achievement_url($feed_items[$i]->get_item_url_component(), 1, 1),
											$feed_items[$i]->get_item_title()),
										$feed_items[$i]->get_item_related()); ?> <span class="timeago">x hours ago.</span></p>
							</li>
<?php					endif;
						break;
					case WoW_Armory_Character_FeedItem::ITEM_CRITERIA :
						if ($feed_criteria) :?>
							<li>
<?php						if ($feed_icons) : ?>
								<img class="armory_feed_icon criteria" src="" />
<?php						endif; ?>
								<p>Completed step x of achievement x. x hours ago.</p>
							</li>
<?php					endif;
						break;
					case WoW_Armory_Character_FeedItem::ITEM_LOOT :
						if ($feed_loot) :?>
							<li>
<?php						if ($feed_icons) : ?>
								<img class="armory_feed_icon loot" src="<?php echo $this->get_feed_icon_url($feed_items[$i]->get_item_icon()) ?>" />
<?php						endif; ?>
								<p>Obtained x. x hours ago.</p>
							</li>
<?php					endif;
						break;
				}
			endfor; ?>
		</ul>
	</div>
<?php endif; ?>
</div>