Attention-Getting Words and Phrases For Hot-Selling Copy

Attention-Getting Words and Phrases For Hot-Selling Copy

Attention-Getting Words and
Phrases For Hot-Selling Copy
The right words help you express the function of your product or service
with flair. They add color and drama to your presentation to make it more
interesting. Try to use words that evoke emotions and vivid mental pictures. Let
your prospect enjoy a little fantasizing about what his or her life could be like.
Employ selected words solely for their shock value. Stop readers in their
tracks. You demand attention by using words and phrases not normally associated
with your type of business, product, service, or your chosen communications
vehicle.
Add an original twist. Do something that’s slightly off-kilter. Out of the
ordinary words, phrases, questions and combinations are naturally interruptive,
capturing the attention and arousing the curiosity of the scanning prospect.
Avoid worn-out, generic descriptions and all clichés. Common expressions
that have been used over and over again lack the important headline requirement of
stop-ability.
Find words that characterize what you’re offering in a descriptive and
appealing way.
Incorporate unusual or descriptive company or product names into your
headline. Be aware that most typical names probably aren’t good candidates for this
technique. It takes a special name to make this work. A unique or catchy name
linked by association to a powerful benefit can have far-reaching positive
implications.
Consider using quick-phrasing combinations that communicate
instantaneously, without the need to read each individual word in order to
comprehend the meaning. Instant recognition phrases include such combinations
as: free report, 24-hour service, lose weight, etc. The sooner you can transfer your
message to the mind of the over-stimulated, time-poor prospect—the better.
Add pizzazz by linking your benefit to a well-known name. Using a name
that prospects can relate to, increases readership due to its’ instant recognition.
Possible names include famous people, cities, buildings, tourist attractions,
companies or well-known products.
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Use words that have attention-getting capability because they aren’t often
used for promotional purposes. Commonly used terms simply blend in, producing
less than desirable results.
Select a small group of words that resonate with your audience. Choose
your words wisely. You only have a few short seconds to capture attention and
interest. You have only one shot at winning an audience. Develop your most
powerful and most concise sales message.
Employ strong action words that involves prospects and activates their
interest.
Capture and record attention-getting words culled from other sources such
as radio ads, billboards, magazines, etc. Jot them down and later transfer these to a
file folder or computer file that you can use as a reference the next time you need to
come up with a great headline. Try to string together several of these words into a
powerful headline. This gives you another formula for creating effective headlines.
Proven Effective Headline Words
You
You’re
Secrets
Now
New
Free
Proven
Money
Guaranteed
Magic
Winning
Introducing
Announcing
Results
Facts
Easy
Instantly
Breakthrough
Amazing
Reveals
Yes
Here
Quick
Discover
Only
How
Exciting
Discover
Eye-Catching Words
Secrets
Amazing
Shocking
Revealing
Surprising
Magic
Seductive
Important
Warning
Suddenly
Stop
Urgent
Vital
Confidential
2 
Explosive
Thrilling
Electrifying
Win
Sex
Startling
Stunning
Remarkable
Beauty
Beautiful
Sizzling
Vivid
Dynamite
Heart-Wrenching
Dazzling
Mouth-Watering
Delicious
Gift
Fun
Potent
Mind-Blowing
Successful
Hot
Daring
Alluring
Provocative
Make
People
Money
Results
Sale
Better
Discount
Save
Soar
Unlock
Look
Formula
Blockbuster
Revolutionary
Action Words
Unleash
Earn
Keep
Look
Discover
Find
Reap
Harvest
Uncover
Obtain
Slash
Secure
Protect
Win
Get
Use
Have
Own
Accomplish
Achieve
Garner
Compare
Make
Hurry
Boost
Burst
Enjoy
Imagine
Explode
Grasp
Reach
Attain
Blast
Profit
Benefit From
Profit From
Some Additional Favorites
Powerful
Strong
3 
Health
Unique
Surprise
Odd
Quickly
Limited
Security
Safety
Safely
Special
Superior
Expert
Ultimate
Increase
Surefire
Fascinating
Startling
Miracle
Fortune
Profitable
Wealth
Quick
Remarkable
Unparalleled
Suddenly
Excellent
Tested
Proven
Reliable
Sensational
Improved
Direct
Better
Refundable
Interesting
Challenge
Profits
Profitable
Informative
Revealing
Practical
Bonus
Plus
Gift
Selected
Instructive
Valuable
Sensational
Trusted
Genuine
Important
Critical
Quality
Sturdy
Unsurpassed
Outstanding
Exclusive
Lavishly
Scarce
Useful
Rare
Strange
Valuable
Discount
Reduced
Lowest
Popular
Special
Wanted
Power
Who
Want
Why
Which
Hot
Attractive
Famous
Successful
Professional
People
Unusual
Weird
Highest
This
Profusely
Absolutely
Simplified
Practical
4 
Colorful
Approved
Delivered
Easily
Authentic
Bargain
Unlimited
Surprising
Beautiful
Big
Huge
Mammoth
Enormous
Gigantic
Colossal
Bargain
Complete
Full
Confidential
Greatest
Helpful
Immediately
Largest
Endorsed
Crammed
Latest
Noted
Personalized
Sizable
Terrific
Lifetime
Tremendous
Unconditional
Wonderful
Formula
Alternative
Truth
Flourish
Enterprising
Solution
Incredible
Crucial
Daring
Explosive
Floodgates
Bonanza
Timely
Energy
Energizing
Surging
Wanted
Favorite Headline Word
Combinations And Action
Phrases
How To…
How Would…
How Much…
Who Else Wants…
Inside Secrets Of…
Do You…
100%-Guaranteed!…
Little-Known Secrets…
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How Would…
Advice To…
At Last…
Money-Making…
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Act Now To Get This…
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Must See…
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The Shocking Truth About…
Do YOU…
What You Should Know About…
Complete Details, FREE…
Free Report (Booklet, Book,
Cassette, etc.) …
Call Now For …
Limited To The First ____
(quantity) To Reply…
5 
Limited-Time Opportunity…
How You Can…
You Get…
You Have…
Facts You…
Profit From
Save Time…
Save Money…
If You’re Serious About…
The Truth About…
Free Bonuses…
The Single Most-Important…
Let Me Show You…
Once In a Lifetime…
Learn To…
Make Money…
Secrets Of The Pro’s…
Don’t Spend Another…
Trade Secrets Of…
Key Secrets To…
Urgent Information…
Surprising New Discovery…
13 New Ways To…
Do You Feel…
Do You Have…
You Can Start With Less Than…
Starting Off With…
Yours Free…
Discover How To…
The 3 Secrets That Can…
If You Qualify, You Could…
Yes You Can…
Could This Be…
What Would You Do…
Are You…
If You Have…
If You Are…
No More…
When It Comes To…
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For Preferred Customers Only…
Take Advantage Of…
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Act Fast And You’ll Also Get…
Are You Ready…
Nothing Else Compares To…
Our Best-Selling…
New Lower Price…
For Busy People…
If You’re Worried About…
Top 10 Reasons To…
You’re Invited To…
Prepare For…
The Ultimate In…
Makes Life…
Looking For…
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Individually Designed…
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The Intelligent Way To…
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100% Pure…
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It’s So Easy, The Only Thing You
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Worry-Free…
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Everything You Need To…
Isn’t It Time…
6 
A Simple Solution To…
Results In Just…
For The Serious…
You’d Never Guess…
Now It’s Yours…
Last Chance For…
Last Chance To…
Absolutely Free…
For Less Than…
Get Ready To…
Join (Hundreds, Thousands,
Millions) Of Others Who…
Used By…
Plus… You Get…
Get Ready For…
Take Advantage Of…
Your Chance To…
The Choice Of…
Knocks Your Socks Off…
Information-Packed…
More Powerful Than Ever…
Free Trial Size…
Yours Free If You Act Now…
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Treat Yourself…
Thousands Have Been…
Which Of These…
Astounding New __________
Secrets…
7 Reasons To…
Best-Kept Secret…
12 Proven Steps To…
Reveals Powerful Secrets…
Now You Can…
Proven Steps To…
Gives You The Added Advantage
Of…
Are You Still…
Say Goodbye To…
Closely-Guarded Secrets…
Reserve yours now…
A Breakthrough In…
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In Test After Test…
Surprisingly Simple…
Remarkably Rugged…
As Easy As…
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Makes _________ Easier (Faster,
Trouble-Free, More Convenient,
Disappear, etc.)…
___________ Made Easy…
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One Call Away…
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Your One-Stop Source For…
Cash In On…
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Perfect For Any…
Limited Edition…
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If You’re Looking For…
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7 
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8 
Words To Avoid
In your headlines, you’ll want to be certain that each word contributes to the
collective power of the headline. Keep it up-beat and positive. It’s okay to remind
readers of their pain, but, always follow it up with a powerful, positive solution that
promises to alleviate their pain and replace it with pleasure.
Keep an eye out for words that have negative connotations. Eliminate dull,
uninspiring words that fail to grab prospects attention. Your task is to keep
prospects interested and enthused and this can only be done with words that evoke
positive feelings.
Always review your headline for words that lack power. Carefully
scrutinize your words and edit out any word that fails to: A) contribute meaning,
or… B) help hold the sentence together. Avoid common modifiers like “very” or
“extremely”. You’ll also want to be sure that your headline is unique and that
means not using the same words that your competition uses. Take a good look at
each and every word. That’s how masterful headlines are created.
Following is a short list of words you might want to avoid using in your
headlines because of the images associated with them. There’s no absolute rule
against using these, but if you do, be sure that you don’t cast a mood that’s too
negative or gloomy.

Death
Destruction
Dead
Poor
Fail
Sell
Hard
Wrong
Negative
Disaster
Difficult
Deal
Pain
Liability
Bad
Failure
Obligation
Decide
Cost
Loss
Contract
Worry
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