Solicit iPhone App Store Review

- (IBAction)gotoReviews:(id)sender
{
NSString *str = @"itms-apps://ax.itunes.apple.com/WebObjects/MZStore.woa";
str = [NSString stringWithFormat:@"%@/wa/viewContentsUserReviews?", str];
str = [NSString stringWithFormat:@"%@type=Purple+Software&id=", str];
// Here is the app id from itunesconnect
str = [NSString stringWithFormat:@"%@289382458", str];
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:str]];
}