https://blog.canopas.com/electron-a-complete-guide-for-building-windows-executable-a2cca8b52e00 - config

config.js

module.exports = {
  pluginOptions: {
    electronBuilder: {
      builderOptions: {
        productName: "Your product name",
        directories: {
          buildResources: "resources",
        },
        win: {
          icon: "resources/appx/storeLogo.png",
          target: ["nsis", "appx"],
        },
        appx: {
          identityName: "Your app identity name",
          publisher: "Your app publisher identity",
          publisherDisplayName: "Your app publisher name",
        },
      },
    },
  },
};