insertar o actualizar valores multiples

insertorreplace.mysql

INSERT INTO contents_languages (
    id_content,
    id_language,
    friendly,
    title,
    abstract,
    text,
    place
)
VALUES
    (29,'es','prueba_uploads','prueba uploads...','Nullam ','<div>Lorem ipsum dolor sit </div>','Lugar'),
    (29, 'en', '_', '', '', '', ''),
    (29, 'fr', '_', '', '', '', '') 
ON DUPLICATE KEY UPDATE 
    friendly = VALUES(friendly),
    title = VALUES(title),
    abstract = VALUES(abstract),
    text = VALUES(text),
    place = VALUES(place);