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Created May 31, 2013 21:12
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Seth Godin: Quieting the Lizard Brain

Seth Godin: Quieting the Lizard Brain

source http://vimeo.com/5895898

  • everyone can make something up, finishing is the only important thing
  • whats frightening is not the preparation, but the pushing out to public
  • 37signals -> ship as soon as there's no time or budget anymore
  • the closer you get to the deadline, the more you change and replace and trash (until you miss the deadline)
    • so you must trash in the beginning, NOT later
  • what you do for a living is shipping, not beeing creative!
  • the lizards brain - our basic instincts (fear, hate, hunger)
    • we all have such, but people grew the lymbic system on top of this!
  • lizard brain is screeming short before shipping, and we hold back!
    • (like we currently do at doctape, somehow)
    • all of us dont need to get more creative, we are already very creative!
  • most peoples in their job have a quiet lizard brain, because they DONT need to challenge it (with simple day to day work).
  • thats me AND the blog!!
    • so learn to blog and have a shortcut! ship it after 2 pomodoros once a week!
  • the resistance gets worse and worse and worse the closer we are to shipping!
  • we find so many excusions for everything we are afraid to do!! (already learned: its the MOST important thing!!)
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