AdWords Scripts - Account Health Check

account-health-check.js

// EMAIL FIELDS
var _mailto = 'YOUR_EMAIL';
var _subject = 'Account Review Needed - ';
var _htmlBody = '<h1>Account Review Required</h1>';
var _isEmailRequired = false;

//PARAMETERS CHECKED
var _impressionsTreshold = 100;
var _clickTreshold = 10;
var _conversionTreshold = 2;
var _checkWsmAccountsOnly = false;
var timeframe = 'LAST_7_DAYS';

//METRICS
var impressions, clicks, conversions;

function main () {

    var currentAccount = AdWordsApp.currentAccount();
    var accountName = currentAccount.getName();
    _subject += accountName;
    _htmlBody += '<h3>' + accountName + ' | '
      + currentAccount.getCustomerId() + '</h3><hr>';

    var stats = currentAccount.getStatsFor(timeframe);

    impressions = stats.getImpressions();
    if (impressions <= _impressionsTreshold) {
      _isEmailRequired = true;
      _htmlBody += "<p>Impressions for the last 7 days: "
        + impressions + ".</p>"
    }

    clicks = stats.getClicks();
    if (clicks <= _clickTreshold) {
      _isEmailRequired = true;
      _htmlBody += "<p>Clicks for the last 7 days: "
        + clicks + ".</p>"
    }

    conversions = stats.getConvertedClicks();
    if (conversions <= _conversionTreshold) {
      _isEmailRequired = true;
      _htmlBody += "<p>Conversions for the last 7 days: "
        + conversions + ".</p>"
    }

    if (_isEmailRequired) {
      _htmlBody += "<h3>Please take action soon.</h3>";
      sendEmail();
    }

}

function sendEmail () {
   MailApp.sendEmail ({
     to: _mailto,
     subject: _subject,
     htmlBody: _htmlBody
   });
}