I just read a great article that was really cool and I want to share it with my friends. How should I do it? Twitter, Facebook, email? I guess it depends. Twitter's pretty good but its easy to miss things in the stream. I don't know what Facebook will do with it or who will see it. Email is only for things I think are important to specific people.
All I really want is two things:
- to tell my friends "this is cool" or "this made me [laugh|angry|sad|happy]"
- to see what my friends are sharing and their reactions
Lets make that super easy!
Two clicks to react to and share a link with my friends.
What are the popular things my friends are reading that I haven't reacted to yet?
What are my friends reacting to in realtime?
What are all the things that made my friend @jessica laugh?
A reaction is a strong signal that gives us a valuable dimension of data that can't be inferred from the content itself. Understanding how people feel about the content they share can lead to more relevant recommendations.