- Introduce the problem statement here. This might be well-defined ('we need to tweak the parameter of a rule from X to Y to help reduce a certain type of abuse'), or more fuzzy ('we need to invest more in paying back technical debt').
- Focus on the underlying problem that needs to be solved, as opposed to jumping to how you will solve it.
- Why is this an important problem for us to solve?
- Is it a big enough problem to solve?
- Should we solve it now, or later?
- Provide specific data (quantitative or qualitative) wherever possible.