gistfile1.py

# urls.py

urlpatterns = patterns('',
 
    # Example for custom menu
    url(r'^admin/custom/$', views.custom_view),

    # Uncomment the next line to enable the admin:
    url(r'^admin/', include(admin.site.urls)),

)

# views.py

@staff_member_required
def custom_view(request):
    context = {
        'title': 'Custom view',
    }

    template = 'admin/custom_view.html'
    return render_to_response(template, context,
                              context_instance=RequestContext(request))

# templates/admin/custom_view.html
{% extends "admin/base_site.html" %}
{% load i18n %}

{% block breadcrumbs %}
  <ul class="breadcrumb">
    <li class="active">
      <i class="icon-home"></i>
      {% trans "Custom view" %}
    </li>
  </ul>
{% endblock %}

{% block content %}
  <table id="result_list" class="table table-striped table-bordered table-hover table-condensed">
    <thead>
    <tr>
      <th>Information on example</th>
    </tr>
    </thead>
    <tbody>
    <tr>
      <td>This is just an example how menu can link to custom view</td>
    </tr>
    </tbody>
  </table>
{% endblock %}