davidcdupuis

{
  "papers":[
    {
      "id":"adaptive-targeting",
      "title":"Adaptive Targeting for Online Advertisement",
      "year":"2015",
      "authors":["Andrey Pepelyshev","Yuri Staroselskiy","Anatoly Zhigljavsky"],
      "problematic":"Making fast decisions on whether to show a given ad to a particular user based on information extracted from big data sets containing records of previous impressions, clicks and subsequent purchases.",
      "solution":"Strategies for maximizing the click-through rate and provide some results of statistical analysis of real data",
      "references":["massive-datasets","web-scale-user-targ","onl-ad-industry","greedy-approx-gbm","sponsored-search","mult-dim-maj","ftrl-mirror-descent","sup-mult-dim-scale","organic-vs-spons-search"]