Facebook Pixel Standard Events

fb-base-code-example.js

<!-- Facebook Pixel Code Example -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');

fbq('init', '1234567890');
fbq('track', "PageView");
</script>

<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=1234567890&ev=PageView&noscript=1"
/>
</noscript>
<!-- End Facebook Pixel Code -->

fb-standard-events-examples.js

// ViewContent
// Track key page views (ex: product page, landing page or article)
fbq('track', 'ViewContent');

// Search
// Track searches on your website (ex. product searches)
fbq('track', 'Search');

// AddToCart
// Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button)
fbq('track', 'AddToCart');

// AddToWishlist
// Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button)
fbq('track', 'AddToWishlist');

// InitiateCheckout
// Track when people enter the checkout flow (ex. click/landing page on checkout button)
fbq('track', 'InitiateCheckout');

// AddPaymentInfo
// Track when payment information is added in the checkout flow (ex. click/landing page on billing info)
fbq('track', 'AddPaymentInfo');

// Purchase
// Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page)
fbq('track', 'Purchase', {value: '1.00', currency: 'USD'});

// Lead
// Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page)
fbq('track', 'Lead');

// CompleteRegistration
// Track when a registration form is completed (ex. complete subscription, sign up for a service)
fbq('track', 'CompleteRegistration');