Node Lambda Upload Error: "Cross-account pass role is not allowed"

aws.lambda.upload.error.output

Reading zip file to memory
Uploading zip file to AWS Lambda eu-west-1 with parameters:
{ FunctionName: 'xxx-staging-1-0-0',
  FunctionZip: <Buffer 50 478 0b 00 ...>,
  Handler: 'index.handler',
  Mode: 'event',
  Role: 'arn:aws:iam::xxx:role/xxx',
  Runtime: 'nodejs',
  Description: 'Resizes images for the xxx project.',
  MemorySize: '512',
  Timeout: '60' }
{ [AccessDeniedException: Cross-account pass role is not allowed.]
  message: 'Cross-account pass role is not allowed.',
  code: 'AccessDeniedException',
  time: Mon Jul 27 2015 12:10:03 GMT+0100 (BST),
  statusCode: 403,
  retryable: false,
  retryDelay: 30 }