Leverage Amazon To Find High Commercial Intent Keywords

amazon-autocomplete

/**********************************************************************************************************************
* Amazon Autocomplete Tool 
* Leverage the Amazon Autocomplete feature to find highly commercial keyword opportunities.
* Export the results for efficient importing into Google Adwords 
* Version 1.0
* Created By: Derek Martin
* DerekMartinLA.com or MixedMarketingArtist.com
**********************************************************************************************************************/

 var hashMapResults = {}; 
 var numOfKeywords = 0; 
 var doWork = false; 
 var keywordsToQuery = new Array(); 
 var keywordsToQueryIndex = 0; 
 var queryflag = false; 

var brandKeywordList = [];
var targetKeyword = "srixon"; // this is the keyword that you want to know about
var emailAddress ="[email protected]"; // this is where the final report will be sent 
var iterate = false; // true means go through initial results and find opportunities; false means return the intial list 

function main() {
	// Get the brand name from the account 
	var accountName = AdWordsApp.currentAccount().getName().split('-');

    var clientName = accountName[0];
    
    info('Now starting Amazon Autocomplete Analysis..');
    info("");
  	// iterate through alphabet and build keyword list for initial keyword 
	info("Targeted Keyword: " + targetKeyword);
	info("");
	info("Results:");
  
    var initial_list = [];
    var list = []
    initial_list = buildKeywordList(targetKeyword);
    
    list.push(initial_list);
    
  if (iterate == true) {
    
    for (i = 1; i < initial_list.length; i++) {
     Utilities.sleep(100);
    if (initial_list[i] != targetKeyword) {
    
      var res = buildKeywordList(initial_list[i]);
 
      if (res != null) {
        list.push(res); 
      }
    }
  }
  }
   list = flatten(list);
   list = _.uniq(list);
   list.sort() 
  
    // let user know that search has completed
    info('Amazon Autocomplete Search has completed, expect an email with search term results momentarily');
    info("");
    info(list.length + ' searches were found. ');
    
    var fileUrl = createSpreadsheet(list);
  
    info('Or you can find it here: ' + fileUrl);  
    sendAnEmail(clientName, list.toString(), fileUrl);
}

function flatten(arr) {
  return arr.reduce(function (flat, toFlatten) {
    return flat.concat(Array.isArray(toFlatten) ? flatten(toFlatten) : toFlatten);
  }, []);
}

function buildKeywordList(keyword) {
     var result = [];
	// get the first set of keywords related to the term and add to list   
	 brandKeywordList = queryKeyword(keyword);
	  
		 for(var j = 0; j < 26; j++) {
		      var chr = String.fromCharCode(97 + j);
		      
		      keywordVariation = keyword + ' '+ chr;
		       
		      var alphaList = {};
		      alphaList = queryKeyword(keywordVariation);
		      
		      for (var x = 0; x < alphaList.length; x++) {      
		        
		       if (x !== 0) {
		         
		          var myRe = /(.+)\"],.+/;
		          var testRe = myRe.exec(alphaList[x]);
		         
		         if (testRe == null) {
		           info(alphaList[x]);
		           result.push(alphaList[x]);
		        
		         } else {     
		           info(testRe[1]);
		           result.push(testRe[1]);
		         }
		        }     
		    } 
		 }
		  
		 for(var n = 0; n <= 9; n++) {
		      
		      keywordVariation = keyword + ' '+ n;
		       
		      var numberList = {};
		      numberList = queryKeyword(keywordVariation);
		      
		      for (var y = 0; y < numberList.length; y++) {      
		        
		       if (y !== 0) {
		         
		          var myRe = /(.+)\"],.+/;
		          var testRe = myRe.exec(numberList[y]);
		
		          if (testRe == null) {
		           info(numberList[y]);
		           result.push(numberList[y]);        
		         } else {           
		           info(testRe[1]);
		           result.push(testRe[1]);
		         }
		        
		        }     
		    } 
		 } 
    return result; 
 } // end of buildKeywordList

function createSpreadsheet(results) {
  var newSS = SpreadsheetApp.create('amazon-keywords', results.length, 26);
  
  var sheet = newSS.getActiveSheet();
  
  var columnNames = ["Campaign Name", "AdGroup", "Keyword", "Match Type"];
  
  var headersRange = sheet.getRange(1, 1, 1, columnNames.length);

  for (i = 0; i < results.length; i++) {
    
    headersRange.setValues([columnNames]);
     
     var resultKw;
     resultKw = results[i].toString();
     
    sheet.appendRow(["Your Campaign", "Your AdGroup", resultKw,'Phrase']);
    
    // Sets the first column to a width which fits the text
    sheet.setColumnWidth(1, 300);

  }
  
  return newSS.getUrl();
  
}

function sendAnEmail (results, fileUrl) {
 
  var data = Utilities.parseCsv(results, '\t');
  var today = new Date();

  var filename = 'keyword-research-results' + today;
  
  // Send an email with Search list attachment
   var blob = Utilities.newBlob(results, 'text/html', '');
    
  MailApp.sendEmail(emailAddress, 'Amazon Autocomplete Results ', 'You can find the results at the following URL:' + fileUrl, {
     name: 'Amazon Autocomplete Search Results'
 });
  
}
/* Utility Functions */
 
function warn(msg) {
  Logger.log('WARNING: '+msg);
}
 
function info(msg) {
  Logger.log(msg);
}
                       
function queryKeyword(keyword) {
     var querykeyword = encodeURIComponent(keyword); 
          
     var queryresult = ''; 
     queryflag = true; 
         
             Utilities.sleep(200);
              var response = UrlFetchApp.fetch("http://completion.amazon.com/search/complete?mkt=1&search-alias=aps&x=updateAmazon&q=" + querykeyword);
              
              var resStr = "\"[completion = \""; 
              var retval = response.getContentText().replace(resStr,"");
                    
              var test = _.str.stripTags(retval);

              var retList = ScrapePage(retval, '["', '",');
          
              queryflag = false; 
              
              return retList;
}
        
function ScrapePage(page, left, right)
        {
            var i = 0; 
            var retVal = new Array(); 
            var firstIndex = page.indexOf(left);
            while (firstIndex != -1)
            {
                firstIndex += left.length;
                var secondIndex = page.indexOf(right, firstIndex);
                if (secondIndex != -1)
                {
                    var val = page.substring(firstIndex, secondIndex);
                    val = val.replace("\\u003cb\\u003e", "");
                    val = val.replace("\\u003c\\/b\\u003e", "");
                    val = val.replace("\\u003c\\/b\\u003e", "");
                    val = val.replace("\\u003cb\\u003e", "");
                    val = val.replace("\\u003c\\/b\\u003e", "");
                    val = val.replace("\\u003cb\\u003e", "");
                    val = val.replace("\\u003cb\\u003e", "");
                    val = val.replace("\\u003c\\/b\\u003e", "");
                    val = val.replace("\\u0026amp;", "&");
                    val = val.replace("\\u003cb\\u003e", "");
                    val = val.replace("\\u0026", "");
                    val = val.replace("\\u0026#39;", "'");
                    val = val.replace("#39;", "'");
                    val = val.replace("\\u003c\\/b\\u003e", "");
                    val = val.replace("\\u2013", "2013");
                    retVal[i] = val; 
                    i++; 
                    firstIndex = page.indexOf(left, secondIndex); 
                }
                else
                {
                    return retVal; 
                }
            }
            return retVal; 
}

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