Google Display Network Placement Analyzer

google-display-network-placement-analyzer

/***********************************************************************************************
* AdWords Account Optimization - Review Google Display Network Site Placement Quality.  
* Analyze Display Network Placements that have accrued more than $20 of cost MTD against
* Standard SEO metrics (PageAuthority, DomainAuthority, # of Backlinks, Age of Site) and report back 
* Any questionable placements that are strong targets for exclusion.
* Created By: Derek Martin
* DerekMartinLA.com
****************************************************************************************/
// CONSTANTS 

var GOOGLE_DOC_URL = "Your URL here";

var ACCESS_ID = "member-xxxxx";
var SECRET_KEY = "e2xxxxxxx";
var START_DATE = '20150301';
var END_DATE = '20150415';
var MOZ_COLS = '103079233541';

function main() {
  var results = runPlacementReport();
  var listOfUrls = getPlacementsData(results);
  var placementResults = [];
  var i = 0;
  
  for each (cost in listOfUrls) {
    if (listOfUrls[i].cost >= 20) {
     var new_result = getPlacementMetrics(listOfUrls[i].url, listOfUrls[i].cost);
      if (!_.isEmpty(new_result)) {
         placementResults.push(new_result);
         info(new_result);
      }
    }
    i++;
  }
  modifySpreadSheet(placementResults);
  
} // end of main function

function runPlacementReport() {

    var listOfPlacements = [];
  
 	var report = AdWordsApp.report(
     'SELECT Domain, Cost ' +
     'FROM  URL_PERFORMANCE_REPORT ' +
  //   'WHERE CampaignName does_not_contain \"Remarketing\" ' +
     'WHERE CampaignStatus = \"ENABLED\" ' +
     'DURING ' + START_DATE + ',' + END_DATE +'');
    
     var rows = report.rows();

	 while (rows.hasNext()) {
		   var row = rows.next();
       
           var domain = row['Domain'];
		   var cost = row['Cost'];
		              
           var placementResult = new placementData(domain, cost);
       
           listOfPlacements.push(placementResult);
           
	 }  // end of report run
    
	 return listOfPlacements;
     
} 

function getPlacementsData(domains) {
  this.domains = domains;
  var namesOfUrls = [];
  var listOfUrls = [];

  for (i = 0; i < domains.length; i++) {
    namesOfUrls.push(domains[i].url);

  } // end of for loop
  
   namesOfUrls = _.uniq(namesOfUrls).sort(); 
  
  for (j = 0; j < namesOfUrls.length; j++) {
     var results = _.where(domains, {url: namesOfUrls[j]});
     
    if(results.length == 1) {
      if (parseFloat(results[0].cost) > 2) {

      var domResult = new domainResult(namesOfUrls[j], results[0].cost);
      listOfUrls.push(domResult);  
      } // end of cost check if
    } else {
       var totalCost = 0;
 
      for (k = 0; k < results.length; k++) {
        // calculate total costs for URL
        totalCost += parseFloat(results[k].cost); 
      } // end of 2nd for loop
        var domResult = new domainResult(namesOfUrls[j], truncateDecimals(totalCost,2));
        listOfUrls.push(domResult);  
    } // end of else loop

  } // end of for loop
    return listOfUrls;  

} // end of getPlacementsData

// pass a placement object & get that object back with updated Moz info
function getPlacementMetrics(url, cost) {
  var url = url;
  var cost = cost;
  var expires =  new Date();
  expires = expires.getTime() + 300;
  var string_to_sign = ACCESS_ID + '\n' + expires;
  var binary_signature =  Utilities.computeHmacSignature(Utilities.MacAlgorithm.HMAC_SHA_1,
                                                string_to_sign,
                                                SECRET_KEY); 
 var binary_signature_blob = Utilities.newBlob(binary_signature).getDataAsString();
 var URL_SAFE_SIGNATURE = Utilities.base64Encode(binary_signature);
  
 var cols = MOZ_COLS;
  
 var request_url = 'http://lsapi.seomoz.com/linkscape/url-metrics/' + url + '?' + 'Cols=' + cols + '&AccessID='+ ACCESS_ID +'&Expires=' + expires +'&Signature='+ URL_SAFE_SIGNATURE;

	var responseHeaders = {};
	 var options =
	   {
	     "headers": responseHeaders, 
	     "muteHttpExceptions" : true
	   };

   var response = UrlFetchApp.fetch(request_url, options);
    
  if(response.getResponseCode() == 200.0) {
    Utilities.sleep(2000);
    var parsed = JSON.parse(response);
    var result = {}
    result.url = url;
    result.mozUrl = parsed.uu;
    result.title = parsed.ut;
    result.cost = cost;
    result.backlinks = parsed.uid;
    result.mozRank = parsed.umrp; 
    result.domainAuthority = parsed.pda;
    result.pageAuthority = parsed.upa;
    
    return result;
  } else if (response.getResponseCode() == 401.0) {
  //  info("Authentication failed! Attempting again"); 
    Utilities.sleep(2000);
    getPlacementMetrics(url);
    return {};
  }
 
} // end of getPlacementMetrics

function modifySpreadSheet(results) {
  
  var placementResults = results;
  
  var placementsSS = SpreadsheetApp.openByUrl(GOOGLE_DOC_URL);
  
  var sheet = placementsSS.getActiveSheet();
  
  var columnNames = ["Url", "mozUrl", "Title", "Cost", "Backlinks", "MozRank", "Domain Authority","Page Authority"];
  
  var headersRange = sheet.getRange(1, 1, 1, columnNames.length);
	  
   for (i = 0; i < placementResults.length; i++) {
	headersRange.setValues([columnNames]);
	
	   var url = placementResults[i].url;
       var mozUrl = placementResults[i].mozUrl;
       var title = placementResults[i].title;
       var cost = placementResults[i].cost.toPrecision(2);
       var backlinks  = placementResults[i].backlinks;
	   var mozRank = placementResults[i].mozRank.toPrecision(2);
	   var domainAuthority = placementResults[i].domainAuthority.toPrecision(2);
	   var pageAuthority = placementResults[i].pageAuthority.toPrecision(2);

      sheet.appendRow([url, mozUrl, title, cost, backlinks, mozRank, domainAuthority, pageAuthority]);
    }  
    sheet.getRange("A2:H")
    .sort({column: 7, ascending: true});

}

// DATA OBJECTS 
function placementData (url, cost) {
  this.url = url;
  this.cost = cost;

} // end of placementData

function domainResult (url, cost) {
  this.url = url;
  this.cost = cost;

} // end of placementData

function domainMozResult(url,mozUrl, title, cost, backlinks, mozRank, domainAuthority, pageAuthority) {
   this.url = url;
   this.mozUrl = mozUrl;
   this.title = "";
   this.cost = cost;
   this.backlinks = backlinks;
   this.mozRank = mozRank;
   this.domainAuthority = domainAuthority;
   this.pageAuthority = pageAuthority;
}

/* HELPER FUNCTIONS */

function warn(msg) {
  Logger.log('WARNING: '+msg);
}
 
function info(msg) {
  Logger.log(msg);
}

// sort on values
function srt(desc) {
  return function(a,b){
   return desc ? ~~(a < b) : ~~(a > b);
  };
}

// sort on key values
function keysrt(key,desc) {
  return function(a,b){
   return desc ? ~~(a[key] < b[key]) : ~~(a[key] > b[key]);
  }
}

function truncateDecimals (num, digits) {
    var numS = num.toString(),
        decPos = numS.indexOf('.'),
        substrLength = decPos == -1 ? numS.length : 1 + decPos + digits,
        trimmedResult = numS.substr(0, substrLength),
        finalResult = isNaN(trimmedResult) ? 0 : trimmedResult;

    return parseFloat(finalResult);
}

/* UNDERSCORE LIBRARIES */

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// http://underscorejs.org
// (c) 2009-2014 Jeremy Ashkenas, DocumentCloud and Investigative Reporters & Editors
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This doesn't seem to be working. Just a heads up.

Question:
var MOZ_COLS = '103079233541';

Is this still being used? I can't seem to find any documentation on this call anywhere