Local SEO Schema template from Agency Assassin

Generalized Schema Template for Local SEO Service Pages

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.yourwebsite.com/your-city-service-page/#WebPage",
      "url": "https://www.yourwebsite.com/your-city-service-page/",
      "headline": "Expert [Main Service] in [City, ST] | [Business Name]",
      "description": "We provide expert [main service], [secondary service], and [tertiary service] to residents and businesses in [City, ST] and the surrounding areas.",
      "specialty": "We are a local, family-owned business specializing in [Your Specialty] for the [City] area.",
      "primaryImageOfPage": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#PrimaryImage"
      },
      "contentLocation": [
        {
          "@type": "Place",
          "name": "[City, ST]",
          "sameAs": "[Wikipedia-URL-for-Your-City]" <!-- Find the Wikipedia page for your city and link it here. -->
        }
      ],
      "author": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#Person"
      },
      "creator": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#Business"
      },
      "copyrightHolder": "[Business Name]",
      "copyrightYear": "2024",
      "citation": [
        "[URL-to-Relevant-Video-on-YouTube]", <!-- Link to a video about your service or business. -->
        "[URL-to-Relevant-Audio-or-Post-on-Another-Site]" <!-- Demonstrates authority on other platforms. -->
      ],
      "inLanguage": "en-US",
      "keywords": [
        "[service] [city]",
        "[service] near me",
        "[city] [service]",
        "[secondary service] [city]"
      ],
      "mainEntityOfPage": [
        "https://www.yourwebsite.com/your-city-service-page/",
        "https://www.google.com/maps?cid=[Your-Google-Business-Profile-CID]", <!-- **CRITICAL:** Replace with your GMB CID. Find it using a tool like the "GatherUp Google Review Link Generator". -->
        "https://www.google.com/search?kgmid=[Your-Knowledge-Graph-ID]" <!-- **CRITICAL:** Find this by searching for your business. If a knowledge panel appears, click the "share" icon; the link will contain the kgmid. -->
      ],
      "significantLink": "https://www.yourwebsite.com/your-city-service-page/#service-anchor",
      "significantLinks": [
        "https://www.yourwebsite.com/services/service-1/",
        "https://www.yourwebsite.com/services/service-2/",
        "https://www.yourwebsite.com/services/service-3/"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "[main service]",
          "sameAs": [
            "[Wikipedia-URL-for-Service-Concept]",
            "[Google-Search-URL-with-KG-MID-for-Service-Concept]" <!-- Search Google for the service; copy the share link from the knowledge panel. -->
          ]
        },
        {
          "@type": "Thing",
          "name": "[city]",
          "sameAs": [
            "[Wikipedia-URL-for-Your-City]",
            "[Google-Search-URL-with-KG-MID-for-City]"
          ]
        }
        <!-- Add more "Thing" objects for every relevant concept (e.g., "repair", "installation", "emergency service"). -->
      ],
      "mentions": [
        <!-- This is similar to "about". List all related concepts and link them to their authoritative entities. -->
      ],
      "isPartOf": {
        "@id": "https://www.yourwebsite.com/#Website"
      },
      "hasPart": [
        {
          "@id": "https://www.yourwebsite.com/your-city-service-page/#Faq"
        }
      ],
      "lastReviewed": "2024-10-26"
    },
    {
      "@type": "FAQPage",
      "@id": "https://www.yourwebsite.com/your-city-service-page/#Faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Why Choose [Business Name]?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "As a local, family-owned business, we are deeply committed to our community. We provide outstanding, reliable service tailored to the specific needs of our neighbors in [City]."
          }
        },
        {
          "@type": "Question",
          "name": "What areas do you serve?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We proudly serve [City], [Neighboring City 1], [Neighboring City 2], and the greater [County Name] area."
          }
        }
      ]
    },
    {
      "@type": "[Service]Business", <!-- E.g., HVACBusiness, Plumber, Electrician, RoofingContractor -->
      "@id": "https://www.yourwebsite.com/your-city-service-page/#Business",
      "additionalType": ["LocalBusiness", "Organization"],
      "name": "[Business Name]",
      "alternateName": "[Alternate Business Name]",
      "legalName": "[Full Legal Business Name, LLC/Inc]",
      "description": "Your reliable local expert for all [service] needs in [City]. We offer same-day service, free estimates, and warranties on our work. With over [X] years of experience, we are your trusted choice.",
      "image": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#PrimaryImage"
      },
      "slogan": "[Your Company Slogan]",
      "knowsLanguage": ["en-US", "es"],
      "naics": "[Your_NAICS_Code]", <!-- Find your industry's NAICS code online. e.g., 238220 for HVAC. -->
      "priceRange": "$$",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.9",
        "reviewCount": "158"
      },
      "review": [
        {
          "@type": "Review",
          "reviewBody": "[Business Name] is the best! Their team was professional, on-time, and fixed our issue quickly. Highly recommended for anyone in [City] needing [service].",
          "author": {
            "@type": "Person",
            "name": "[Customer Name]"
          },
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": "5"
          }
        }
      ],
      "knowsAbout": [
        <!-- Repeat the same "Thing" list from the WebPage schema to reinforce your expertise. -->
      ],
      "openingHoursSpecification": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday", "Sunday"],
        "opens": "00:00",
        "closes": "23:59"
      },
      "telephone": "+1-XXX-XXX-XXXX",
      "email": "info@yourwebsite.com",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "[123 Main Street]",
        "addressLocality": "[City]",
        "addressRegion": "[ST]",
        "postalCode": "[XXXXX]"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "XX.XXXXXX",
        "longitude": "-XX.XXXXXX"
      },
      "areaServed": {
        "@type": "AdministrativeArea",
        "@id": "https://www.yourwebsite.com/your-city-service-page/#ServiceArea",
        "geo": {
          "@type": "GeoShape",
          "postalCode": [
            "[XXXXX]",
            "[XXXXX]",
            "[XXXXX]"
          ]
        },
        "containsPlace": [
          {
            "@type": "City",
            "name": "[City], [ST]",
            "url": "[Google-Maps-URL-for-City]"
          },
          {
            "@type": "City",
            "name": "[Neighboring City 1], [ST]",
            "url": "[Google-Maps-URL-for-Neighboring-City-1]"
          }
        ]
      },
      "founder": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#Person"
      },
      "makesOffer": {
        "@type": "Offer",
        "itemOffered": [
          {
            "@id": "https://www.yourwebsite.com/your-city-service-page/#service-1"
          },
          {
            "@id": "https://www.yourwebsite.com/your-city-service-page/#service-2"
          }
        ]
      },
      "mainEntityOfPage": [
        <!-- Repeat the critical mainEntityOfPage from the WebPage schema here. -->
      ]
    },
    {
      "@type": "Service",
      "@id": "https://www.yourwebsite.com/your-city-service-page/#service-1",
      "name": "[Name of Service 1, e.g., Emergency AC Repair]",
      "description": "Our expert technicians provide fast and reliable emergency [service 1] solutions.",
      "url": "https://www.yourwebsite.com/services/service-1/",
      "provider": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#Business"
      },
      "areaServed": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#ServiceArea"
      },
      "serviceType": "[Name of Service 1]"
    },
    {
      "@type": "Service",
      "@id": "https://www.yourwebsite.com/your-city-service-page/#service-2",
      "name": "[Name of Service 2, e.g., Duct Cleaning]",
      "description": "Improve your indoor air quality with our professional [service 2] services.",
      "url": "https://www.yourwebsite.com/services/service-2/",
      "provider": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#Business"
      },
      "areaServed": {
        "@id": "https://www.yourwebsite.com/your-city-service-page/#ServiceArea"
      },
      "serviceType": "[Name of Service 2]"
    },
    <!-- Create a separate "Service" node for EACH service you offer. -->
    {
      "@type": "Organization",
      "@id": "https://www.yourwebsite.com/#Website",
      "url": "https://www.yourwebsite.com",
      "name": "[Business Name]",
      "logo": "https://www.yourwebsite.com/wp-content/uploads/logo.png",
      "sameAs": [
        "[Your-Facebook-URL]",
        "[Your-Twitter-URL]",
        "[Your-YouTube-Channel-URL]"
      ]
    },
    {
      "@type": "ImageObject",
      "@id": "https://www.yourwebsite.com/your-city-service-page/#PrimaryImage",
      "url": "https://www.yourwebsite.com/wp-content/uploads/service-in-city.jpg",
      "caption": "A photo of our team providing [service] in [City].",
      "description": "Our expert [service] contractor working on a project in [City, ST]."
    },
    {
      "@type": "Person",
      "@id": "https://www.yourwebsite.com/your-city-service-page/#Person",
      "name": "[Founder/Owner Name]",
      "url": "[URL-to-Founder's-LinkedIn-or-About-Page]",
      "image": "https://www.yourwebsite.com/wp-content/uploads/owner-photo.jpg",
      "description": "Owner of [Business Name], a company specializing in [service] for the [City] area.",
      "jobTitle": "Owner & Lead Technician",
      "worksFor": {
        "@id": "https://www.yourwebsite.com/#Website"
      },
      "award": [
        "Best of [City] [Year]",
        "Top-Rated Local Pro on [Platform]"
      ],
      "knowsAbout": [
        "[Service 1]",
        "[Service 2]",
        "[Relevant Skill]"
      ]
    }
  ]
}
</script>