Play Business is in constant change and we're always reinventing ourselves, our processes and our products to meet users' expectations using every analytical, creative and technologycal tool we have at our disposal. Even when an specific resource isn't handy, we find a way to get it or at least replace it with another approach... There's wlays a way.
At this moment, after having invested time in the making of a pure-equity investment model by investing in startups... PB has already found product-market fit with the latest revenue-based investment product, which consists of a hybrid financial-legal model that combines the pure-equity and royalties model, which allows anyone to invest in the expansion of brands by opening self-owned points of sale... what? Ok this means that if Starbucks wants to open 20 new stores, anyone could invest from $2,500 MXN in order to receive a percentage of the sales of those 20 soon-to-be stores, and even get part of the sales from old stores that are already making big bucks. If you think about it harder, you'd be diversifying by investing in this deal... how? Well, the only possible way for you to loose your whole investment is if the 20 stores never make it, and the already-profitable stores close... what are the chances of that happening to a well stablished brand such as Starbucks. Hence, we're offering a revenue-base, low-entry point, low-risk, highly-diversified investment opportunities to the public that otherwise would never have the chance to access the opportunity to invest in the success of such brands.
Throughout the last 5 years we've created the largest community of investors in Mexico (8,000) with a strong sense of confidence in our brand and the people behind it. How confident on us you may say? The short answer is that our first pure-equity product was meant to make investors see any cash in the long run (7+ years), so imagine the level of confidence you should have in order to digitally give your money to a company for that amount of time with the risk of not even seeing it again if the company fails on growing to the point of creating a clear exit for investors.
As you may expect, there's been a challenging task we've embraced, and it's EDUCATION. How would people invest in high-risk deals if in when targeted they haven't even invested before? This has been one of the main intrinsic tasks within the company because we know that if investing hasn't become mainstream, is because of the existing gap and prejudices between what people think you need to be/do/know to invest, and what they actually need to be/do/know. At the end, no one was born knowing it all and as a company and as individuals that are the company, we celebrate those who support the community with valuable interactions, and discourage those smarty-pants that diminish people's questions when they're totally valid for someone of their expertise. wrapping this up, we encourage the healthy and respectful growth and education of our community. Educated investors will bring only good things to the community, and if we don't have them, we'll have to create them and reward those who are willing to help in the process.