While there are excellent sales reps for the B2B sector—where ticket sizes are quite high—you generally can’t hire dedicated sales reps for low-ticket-size consumer businesses. However, in the current agentic era, we can empower our agents to pursue consumers directly and help them purchase the most relevant products. Here’s a simple idea: each agent has access to various MCP servers for reading every user action and can contact the user via multiple channels.
Sample MCP servers for data collection
- Mixpanel MCP server to get access to every action taken by the user in near instant
- Postgres MCP server to get access to product data of the user
- Whatsapp MCP server to send whatsapp notification
- Vapi/Exotel MCP server to call the customer
- Sendgrid MCP server to send hyperpersonalised email
- Firebase MCP server to send app notifications
Before the AI era, everything was rule-based: PMs defined specific rules to create cohorts, but messages remained static and never truly personalized. Now is the time to change that. The sole purpose of this agent is to sell something highly relevant to each user. It can reach out via email, WhatsApp, phone call, or push notification—and, based on the user’s replies or conversations, continuously refine its context and messaging.