This file describes our FAFSA Reminder email sent to: prospects/inquiries (.* or 100|200), applicants (300), admits (400) and parents of admits. Segmentation is done by providing key for segment with its associated content. Most of the JSON describes what content to add to a pattern and how to modify it.

FAFSAREMINDER.json

{
  "layout": {
    "FR_300_1908~": "morgantown/admissions-gold-zeroed",
    "FR_400_1908~": "morgantown/admissions-gold-zeroed-with-actions-admitted",
    "FR_(.*)_1908~": "morgantown/admissions-gold-zeroed-with-actions",
    "XP_FR_~": "morgantown/admissions-gold-zeroed"
  },
  "client": "morgantown/admissions",
  "emailName": "[SEGMENT]_FAFSAREMINDER_SEP18",
  "content": {
    "campaignName": "[SEGMENT]",
    "campaignSource": "fafsa-reminder-fall-sep18",
    "subject": {
      "FR_~": "Available Monday: Your Financial Aid Application (aka FAFSA)",
      "XP_FR_~": "Available Monday: The 2019-20 Financial Aid Application (aka FAFSA)"
    },
    "preheaderText": {
      "FR_~": "Here’s what you’ll need to apply for federal student aid.",
      "XP_FR_~": "Here’s what you’ll need to apply for federal student aid for {!Contact.FirstName}."
    }
  },
  "patterns": [
    {
      "pattern": "image",
      "content": {
        "imageAlt": "Fall leaves around the Mountaineer statue.",
        "imageSrc": "http://static.wvu.edu/html-email-assets/images/admissions/FAFSAREMINDER-hero.jpg",
        "imageTitle": "Fall leaves around the Mountaineer statue."
      },
      "section": {
        "fullWidth": "full-width",
        "padding": "24px 0 0 0",
        "backgroundColor": "#FFFFFF",
        "cssClass": "wvu-no-padding-600"
      }
    },
    {
      "pattern": "lede",
      "section": {
        "padding": "0 0"
      },
      "content": {
        "textColor": "#2C2A29",
        "text": {
          "FR_~": "Monday is the big day, <strong>{!Contact.FirstName}</strong>. The <a href='https://fafsa.ed.gov'>Free Application for Federal Student Aid (FAFSA)</a> opens on October 1 for the 2019-20 academic year.",
          "XP_FR_~": "Monday is the big day. The <a href='https://fafsa.ed.gov'>Free Application for Federal Student Aid (FAFSA)</a> opens on October 1 for the 2019-20 academic year."
        },
        "textCssClass": "wvu-lede",
        "textPaddingLeft": "20px",
        "textPaddingRight": "20px"
      }
    },
    {
      "pattern": "paragraph",
      "content": {
        "textAlign": "left",
        "textColor": "#2C2A29",
        "textFontFamily": "'Helvetica Neue', Helvetica, 'Helvetica LT Std', 'Helvetica CY', Arial, 'Lucida Grande', sans-serif",
        "textLineHeight": "22px",
        "textPaddingLeft": "20px",
        "textPaddingRight": "20px",
        "textPaddingTop": "0",
        "textSections": [
          "At WVU Morgantown, <strong>approximately 93%</strong> of new undergraduate students get some type of financial aid. The FAFSA is your key to accessing financial aid to pay for college, including federal grants, work-study and loans.",
          "While you don’t need to rush to complete it on Monday (whew!), we do recommend that you {{{ studentName }}}<strong>complete the FAFSA as soon as possible</strong>. There will be additional steps you will need to take after submitting your FAFSA, so you want to give yourself as much time as you can to get everything done.",
          "The application can seem daunting, but don’t worry — we’re here to help."
        ],
        "preRender": true,
        "preRenderWhat": "textSections",
        "content": {
          "studentName": {
            "FR_~": " ",
            "XP_FR_~": " and {!Contact.FirstName} "
          }
        },
        "buttonPadding": "24px 20px 0 20px",
        "buttonBackgroundColor": "#002855",
        "buttonColor": "#FFFFFF",
        "buttonHref": {
          "link": "https://financialaid.wvu.edu/applying-for-aid/preparing-for-fafsa",
          "campaignContent": "fafsa-prep-button-link"
        },
        "buttonText": "Preparing for the FAFSA &rarr;"
      },
      "section": {
        "fullWidth": "full-width",
        "padding": "0 0 0 0",
        "backgroundColor": "#FFFFFF"
      }
    },
    {
      "pattern": "paragraph",
      "content": {
        "buttonPadding": "0 20px 12px 20px",
        "buttonBackgroundColor": "#002855",
        "buttonColor": "#FFFFFF",
        "buttonHref": {
          "link": "https://financialaid.wvu.edu/applying-for-aid/fafsa",
          "campaignContent": "fafsa-tips-button-link"
        },
        "buttonText": "Tips for completing the FAFSA &rarr;"
      },
      "section": {
        "fullWidth": "full-width",
        "padding": "0 0 24px 0",
        "backgroundColor": "#FFFFFF"
      }
    },
    {
      "pattern": "paragraph",
      "content": {
        "headingColor": "#2C2A29",
        "headingCssClass": "black",
        "headingText": "What You’ll Need to Apply",
        "headingAlign": "center",
        "headingPaddingBottom": "0px",
        "headingPaddingLeft": "20px",
        "headingPaddingRight": "20px",
        "textAlign": "left",
        "textColor": "#2C2A29",
        "textFontFamily": "'Helvetica Neue', Helvetica, 'Helvetica LT Std', 'Helvetica CY', Arial, 'Lucida Grande', sans-serif",
        "textLineHeight": "22px",
        "textPaddingLeft": "20px",
        "textPaddingRight": "20px",
        "textSections": {
          "FR_~": [
            "The FAFSA requires information about you and your family’s finances. You can use this weekend to <a href='https://studentaid.ed.gov/sa/fafsa/filling-out/fsaid'>create a Federal Student Aid ID</a> (if you don’t already have one) and to start gathering what you’ll need:",
            "<ul class='slash--blue'><li>Your social security number or alien registration number</li><li>Federal tax information or tax returns</li><li>Records of untaxed income</li><li>Cash, savings and checking account balances</li><li>Investments other than the home in which you live</li></ul>",
            "If you are a dependent student for federal aid purposes (most students are), you must provide your parents’ financial info on the FAFSA."
          ],
          "XP_FR_~": [
            "The FAFSA requires information about {!Contact.FirstName} and your family’s finances. You can use this weekend to <a href='https://studentaid.ed.gov/sa/fafsa/filling-out/fsaid'>create a Federal Student Aid ID</a> (if you don’t already have one) and to start gathering what you’ll need:",
            "<ul class='slash--blue'><li>Social security number or alien registration number for {!Contact.FirstName}</li><li>Federal tax information or tax returns</li><li>Records of untaxed income</li><li>Cash, savings and checking account balances</li><li>Investments other than the home in which you live</li></ul>",
            "If {!Contact.FirstName} is a dependent student for federal aid purposes (most students are), {!Contact.FirstName} must provide parent financial info on the FAFSA."
          ]
        },
        "buttonPadding": "24px 20px 0 20px",
        "buttonBackgroundColor": "#002855",
        "buttonColor": "#FFFFFF",
        "buttonHref": {
          "link": "https://financialaid.wvu.edu/parents",
          "campaignContent": "fafsa-parents-button-link"
        },
        "buttonText": "FAFSA tips for parents &rarr;"

      },
      "section": {
        "fullWidth": "full-width",
        "padding": "30px 0 0 0",
        "backgroundColor": "#F7F7F7"
      }
    },
    {
      "pattern": "paragraph",
      "content": {
        "buttonPadding": "0 20px 12px 20px",
        "buttonBackgroundColor": "#002855",
        "buttonColor": "#FFFFFF",
        "buttonHref": {
          "link": "https://studentaid.ed.gov/sa/fafsa/filling-out/dependency",
          "campaignContent": "fafsa-tips-button-link"
        },
        "buttonText": "Determine dependency status &rarr;"
      },
      "section": {
        "fullWidth": "full-width",
        "padding": "0 0 24px 0",
        "backgroundColor": "#F7F7F7"
      }
    },
    {
      "pattern": "paragraph",
      "content": {
        "headingColor": "#2C2A29",
        "headingCssClass": "black",
        "headingText": "Complete the FAFSA",
        "headingAlign": "center",
        "headingPaddingBottom": "0px",
        "headingPaddingLeft": "20px",
        "headingPaddingRight": "20px",
        "textAlign": "left",
        "textColor": "#2C2A29",
        "textFontFamily": "'Helvetica Neue', Helvetica, 'Helvetica LT Std', 'Helvetica CY', Arial, 'Lucida Grande', sans-serif",
        "textLineHeight": "22px",
        "textPaddingLeft": "20px",
        "textPaddingRight": "20px",
        "text": "As you fill out your FAFSA, you will be asked to enter a Federal School Code for each school you want to receive {{studentNameYour}} FAFSA information{{{studentNameFor}}}. Be sure to use school code <strong>003827</strong> to send information to WVU.",
        "preRender": true,
        "content": {
          "studentNameFor": {
            "FR_~": "",
            "XP_FR_~": " for {!Contact.FirstName}"
          },
          "studentNameYour": {
            "FR_~": " your ",
            "XP_FR_~": ""
          }
        },
        "buttonPadding": "24px 20px 12px 20px",
        "buttonBackgroundColor": "#002855",
        "buttonColor": "#FFFFFF",
        "buttonHref": {
          "link": "https://fafsa.ed.gov/",
          "campaignContent": "fafsa-learn-button-link"
        },
        "buttonText": "Learn more about the FAFSA and file &rarr;"
      },
      "section": {
        "fullWidth": "full-width",
        "padding": "30px 0 30px 0",
        "backgroundColor": "#FFFFFF"
      }
    },
    {
      "pattern": "paragraph",
      "content": {
        "textAlign": "center",
        "textColor": "#FFFFFF",
        "textFontSize": "8px",
        "textLineHeight": "12px",
        "textPaddingLeft": "40px",
        "textPaddingRight": "40px",
        "textPaddingBottom": "0px",
        "text": "<span style='font-size: 12px'>Photo taken by <a href='https://www.instagram.com/p/Bbms4fDgsOs/?taken-by=westvirginiau' style='color: white'>@gfcoyle</a>.</span>"
      },
      "section": {
        "backgroundColor": "#002855",
        "fullWidth": "full-width",
        "padding": "0 0"
      }
    }
  ],
  "segments": [
    "FR_100_1908",
    "FR_200_1908",
    "FR_300_1908",
    "FR_400_1908",
    "XP_FR_400_1908"
  ]
}