I'm trying to boot IGEP from sd card, and failing

gistfile1.txt

boot prints:
IGEP-X-Loader 2.4.0-2 (Mar  1 2012 - 13:53:01)
XLoader: Processor DM3730 - ES1.2
XLoader: Memory Manufacturer: Micron (2c)
XLoader: Scan jffs2 partition: ....................................................................
XLoader: Configuration file igep.ini Loaded from Flash memory
XLoader: try load kernel from MMC
XLoader: try load kernel from Flash
XLoader: kernel zImage loaded from FLASH at 0x80008000 size = 3215076
XLoader: IGEPv2 : kernel boot ...

sd card:

root@igep00x0:~# fdisk -l /dev/mmcblk0

Disk /dev/mmcblk0: 8018 MB, 8018460672 bytes
255 heads, 63 sectors/track, 974 cylinders
Units = cylinders of 16065 * 512 = 8225280 bytes
Sector size (logical/physical): 512 bytes / 512 bytes
I/O size (minimum/optimal): 512 bytes / 512 bytes
Disk identifier: 0x00041456

        Device Boot      Start         End      Blocks   Id  System
/dev/mmcblk0p1   *           1           9       72261    c  W95 FAT32 (LBA)
/dev/mmcblk0p2              10         490     3863632+  83  Linux


root@igep00x0:~# ls -l /media/mmcblk0p1/
(I deleted non-relevant files from the printout)
-rwxr-xr-x  1 root root   61204 Jan  2 18:12 MLO
-rwxr-xr-x  1 root root     942 Jan  1 00:53 igep.ini
-rwxr-xr-x  1 root root 3215076 Jan  1 00:53 zImage