protocoll police video

protocoll.md

Protocol meeting police videos

30.10.2018

wishes of police

• start a series of clips for social media
• 5-8 clips (rose: less clips)
• music recognizable
• combining different abilities

background

social media: twitter and facebook

connection to other projects?

• 10 headquarters in bavaria
• mostly working on their own
• some videos coming from the internal affairs ministerium, landeskriminalamt

social channels

• no instagram and youtube yet
• size of social dpt: 3

facebook site

@polizeiSWN

daily posts about incidents facebook 13,5k followers currently some videos lots of clicks with videos with children

twitter

twitter 4,5k followers

production

current state:

• camera
• microphone on person
• editing in adobe premier
• reflectors ordered

feedback kipp: good actors, good enough technical equipment - lacking of know how in terms of transitions, lighting and compositing

production of future clips:

• real footage clips
• information comes through speech
• rose -> combination of real footage combined with animations for explaining
• having a toolkit of several intros to have the tools to make future videos
• background audio
• 20-45sec
• rule on headlines
• systematic corporate design

alternative:

• animated info graphics
• animated typo
• showing facts and graphics

target group

• reminders e.g. winter tyres
• reminders for people did drivers license a long time ago -> policeman instead of traffic light - how to react?
• general idea: DID YOU KNOW?
• categories: traffic, criminal, warnings (facts), general information, acute warnings
• facebook: no audio at autoplay -> subtitles or even full text animation?

target group per category!

time plan

• end february

todo

• categories
• CI

06.11.2018

Animation

Style Categories:

Logos Music

Wednesday: Send email to rose: Timelines Informations needed: Necessary informations in opener Categories

Sketches opener ideas/ Storyboard Sketches Thumbnails Sketches lower third Sketches corner logo, only white, half transparent Sketches credits Design ideas Moodboard/design ideas Names for categories

20.11.2018

roles:

technical director: Benjamin art director: Niklas protocolls: Peter organization: Peris

CI: background of text with white faces

workshop: going on a location, with teaching them knowledge

question: stay on the official more serious look, or more entertaining and humorous? => needing both, depending from the category

to be done: decision what stays in the moodboard, add some more serious content

question to police: any chance of getting a condensed version, or how to handle few space

rebriefing: questions: who, why, what, (when), just make everything clear

04.12.2018

regionen: Augsburg lkr augsburg aichach friedberg Donauries dillingen (Wertingen)

style 2 tough: Einsatzgürtel Waffe Demo-Panzer

eine kategorie, wos genau um augsburg geht

bei anderen weniger key visuals von augsburg

08.01.2019

Cornerlogo:

welche Größe, lesbar? cornerlogo nach unten? -> kollision mit Steuerelementen

monochrom transparent text zu cornerlogo wichtig, da mehrere präsidien mit selbem wappen

==> cornerlogo position oben rechts "Polizei Schwaben Nord" zweizeilig, rechtsbündig am Logo zwei Varianten: einmal einklappen, einmal typo bleibt stehen, einfarbig hinter dem Stern fährt die typo rein und raus transarent, mit Stern, muss nicht lesbar sein da eher copyright breite der bauchbinde abhängig von der Textlänge? lösung mit automatischer größe, fallback version mit 3 größen zwei varianten, einblendung von rechts und links entscheidung auf bauchbinde "linke Variante" bayrisch blau aus der ci beachten einfarbiger Stern wird zugeschickt

Wann und wie geschieht ein Feinschliff?

outro:

lsd outro in layout oben links (dunkelblau) logo und text tauschen um CI-konform zu sein

15.01.2019

sonnenbrille weglassen (feedback war, dass die sonnenbrille unsympatisch wirkt) Einbrecher Nuss grau machen, evtl dunkel, damit sich der besser abhebt Kelle anpassen an echte Kelle --> weiß mit roten Rand, kleiner roter mittelpunkt Nuss heißt "Zirbi" Outro: Schrift leicht weiter nach links Kelle auch bei outro ändern Brille: Variante mit Zwinkern, Brille, sonnenbrille Outro zirbi: Abstand zwischen hand, linie und Stern horizontal abstimmen; Text links länger als Stern, rechts kürzer als Zirbi audio:

• fx_tiago_bass: rauschen raus
• fx_percussions_1: klarer und kein rauschen
• audio generell klarer, kein rauschen
• Schritte
• Motorgeräusche

. Termin für Workshop? ganzen Tag möglich - 2h für workshop? . Abschlusstermin - 22.1.? was genau für eine Premiere Version? Welche Video container?

Workshop

• Auflösungsgrößen
• achsenregeln, räumliche orientierung
• Licht
• (Bildkomposition)

Wie lange solls ca sein?

Dokumentation für die Übergabe

Presentation notes

benjamin sound sketches but license issues 2 concept decisions: 1 theme, noir jazz Bass base theme Thieve BPM

27.11.2018

Presentation of draft re-brief, sketches and moldboards

Comments and feedback:

• Each Project member should try and be proactive with the role in the project.
  For example, the organization director should prompt the meeting to arrange for where to meet.
• At this stage of conception and sketches, all the team members should work on all areas of the project together.
• Pine tree fruit was suggested as a Schwaben Nord Symbol that can be used in the mood board
• There is need to find a better name for General prevention category
• The friendly and playful mood board concept should be less playful, get rid of the cartoon pic that’s too childlike.
• The tough mood board concept should be less American tough
• Work on more of sketches for the thumbnails, that is dynamic, with some aspects remaining the same
• The sample audios were amplified, there is a need to tone them down and simplify
• Team to work on more audio sketches
• The fourth audio sketch sounded better because the techno mixed well with the sirens

What to show in the next meeting on 4th December

• Develop several alternate sketches for all the areas of the template, preferably by hand
• Rework the mood board samples according to the feedback
• Reduce and make the Re-brief fewer words