The Billion Dollar Arbitrage Nobody’s Talking About

The Three Truths:

AI-Proof Businesses: "ChatGPT can’t fix your broken truck at 2 AM"
The Arbitrage: "Your competitor’s website is from 2003. You can build better in 4 days."
Real Problems = Real Money: "Emergency diesel repair = $1,500. SaaS trial = $0"

The hook: "While everyone’s building AI wrappers, we’re using AI to dominate businesses AI can’t replace"

💻 Part 2: Zero to Deployed (4–5 min)

From never coding to live website in 5 minutes

Prerequisites: The Complete Setup (Show this quickly)

1. Claude Code (1 minute)

Go to: claude.ai/download
Download Claude for Mac/PC
Open it, sign in with email
That’s it – no terminal, no config files

2. GitHub Account (30 seconds)

Go to: github.com
Click "Sign up"
Use email + password
Verify email
Done – free account works perfectly

3. Vercel Account (30 seconds)

Go to: vercel.com
Click "Sign up"
Choose "Continue with GitHub" (easiest)
Authorize connection
Done – free tier is perfect for this

Now Let’s Build! (2–3 minutes)

Step 1: Create Your Project

Open Claude Code and say:

Create a new Astro project for a diesel mechanic website

Claude will:

Create the folder structure
Install dependencies
Set up Astro
Show you it’s ready

Step 2: Connect to GitHub

Still in Claude Code, say:

Initialize git and create a new GitHub repository called diesel-dudes

First time setup dialog:

Claude: "I need to authenticate with GitHub. Can I open your browser?"
You: "Yes" (Browser opens, you click "Authorize")

Claude then runs:

git init
git add .
git commit -m "Initial commit"
gh repo create diesel-dudes --public --source=.
git push -u origin main

Step 3: Deploy to Vercel

Say to Claude:

Deploy this to Vercel

First time Vercel setup:

Claude: "Please log into Vercel in your browser"
Vercel: "Import Git Repository"
Click your "diesel-dudes" repo
Click "Deploy"
Wait 45 seconds...
BOOM – Live website!

The Magic:
"I never typed a command. I never saw a terminal. I just talked to Claude."

Part 3: 🎨 Figma → Production (5 min)

From design to deployed website

The Anima Bridge

Show Figma: Original diesel mechanic design
Anima Export: "One click to React components"
The Problem: Show bloated Anima code

<div className="overlap-group-5" style={{width: '1440px'}}>

The Claude Transformation

Say:

Convert this Anima code to optimized Astro components

Show the result:

<section class="hero">
  <h1>24/7 Mobile Diesel Repair</h1>
  <!-- Clean, semantic, optimized -->
</section>

Why Astro Wins

"Zero JavaScript by default"
"Perfect Lighthouse scores out of the box"
"Builds to static HTML = instant SEO advantage"

Part 4: 🚀 The SEO Domination Playbook (12–15 min)

20 optimizations that destroy local competition

Phase 0: Keyword Discovery (2 min)

You can’t rank for keywords you haven’t found

The discovery process:

First, I used ChatGPT and Claude together:

ChatGPT: "Generate 50 keywords for a mobile diesel mechanic in Charlotte"
Claude: "Analyze these keywords by search intent and buying stage"

Show the keyword categories discovered:

Emergency keywords: "truck broke down I-77", "24 hour diesel repair"
Service keywords: "mobile brake repair", "onsite oil change"
Problem keywords: "diesel won’t start", "black smoke from exhaust"
Local keywords: "diesel mechanic charlotte", "truck repair columbia sc"

The keyword mapping:

Homepage → "mobile diesel mechanic"
Emergency page → "24 hour", "emergency", "urgent"
Service pages → "[service] + mobile/onsite"
Location pages → "diesel mechanic [city]"
Blog → Question/problem keywords

The insight: "Most competitors target 'diesel repair.' We found 'mobile diesel mechanic' had less competition but high intent."

Phase 1: Technical Foundation (2 min)

"Fix the invisible problems first"

Live demo:

Analyze this site for technical SEO issues

Show the problems:

No robots.txt
No sitemap
Mixed www/non-www
Missing meta descriptions

Fix them all:

Fix all technical SEO issues — create robots.txt, XML sitemap, and canonical URLs

Plain English: "This is like fixing the plumbing before painting the walls"

Phase 2: Schema Markup Upgrade (3 min)

"Help Google understand exactly what you do"

Show the progression:

Show me our current schema markup
→ Generic LocalBusiness

Upgrade to AutoRepair schema with full service catalog
→ Specific VehicleRepairBusiness with 10 services

Visual comparison:

Before: Google sees "some local business"
After: Google sees "24/7 diesel repair with emergency service, 4.9 stars, serves Charlotte–Columbia"

The result: Rich snippets, better rankings, voice search ready

Phase 3: Content Explosion (3 min)

"Thin content doesn’t rank"

Location page transformation:

Expand this Charlotte location page to 1,200 words with local details

Show before/after:

Before: "We serve Charlotte" (50 words)
After: Neighborhoods, truck routes, industrial areas, weather impacts (1,200 words)

Service page expansion:

Expand brake repair service to 800 words focusing on our process and transparency

The multiplier effect: "Do this for 10 services × 10 locations = 100 ranking pages"

Phase 4: Subagent Power Move (2 min)

"Scale your SEO audit with parallel agents"

Live demo:

Launch three agents:
1. Find all missing alt text across the site
2. Identify pages under 500 words
3. Audit for duplicate meta descriptions

Explain the magic:

"Each agent gets fresh context"
"They work simultaneously"
"I get synthesized results, not raw data"

Show results: "Agent found 31 images needing alt text, 6 thin pages, 3 duplicate metas"

Phase 5: Performance Optimization (2 min)

"Speed = Rankings (especially mobile)"

The image optimization:

Convert all images to WebP and implement lazy loading

Show the impact:

Before: 38MB of images, 4.2s load time
After: 2MB of images, 1.1s load time
"95% size reduction in 2 minutes"

Core Web Vitals:

Optimize for Core Web Vitals — extract critical CSS and eliminate render blocking

Phase 6: Local SEO Domination (2 min)

"Own your geographic area"

NAP consistency:

Standardize our business info across all pages to (803) 230-6390

Local content injection:

Add Charlotte-specific truck routes, industrial areas, and breakdown hotspots to relevant pages

The compound effect: "Every local signal stacks. We just added 50+ while competitors have 2"

📊 Phase 7: Strategic Internal Linking (1 min)

"Spread the SEO juice"

Quick implementation:

"Create internal linking between all related services and locations"

Show the network effect: Service pages > Location pages > Blog posts > Homepage

Part 5: The Results (2 min)

"From invisible to dominant"

Live Rankings Check:

"mobile diesel mechanic charlotte" > Page 1
"emergency diesel repair |-77" > Position 3
"diesel mechanic near me" > Maps pack

Performance Metrics:

95% image compression
73% CSS reduction
100 Lighthouse scores
4.9 schema rating displayed

drnic/podcast-show-notes.md