First off, your logo has to be just as impactful in black-and-white. You have to start there. If your logo is not powerful, black-and-white, then there’s a problem.
If your logo isn’t powerful very very small, then there’s a problem.
If your logo collapses when you blow it up really, really big, then there’s a problem.
If your logo can’t transform itself to other things, and you still know what that logo is, then there’s a problem.
So your logo should be able to have all those things in the new world, where, you know, it’s symbolic—it has some type of, uh, meaning that represents your brand’s and company’s—I don’t even like to use the term “brand”—if the logo doesn’t represent the company’s objective on a symbolic level, right? Because you have to think of what India is going to do to the world. We know what Silicon Valley did to the world. We know what China does for the world. But what India is going to do for the world is they’re going to create this symbolic language. Because Ind