Created
January 6, 2023 00:26
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WITH calendar AS ( | |
SELECT | |
date, | |
EXTRACT(DAYOFWEEK FROM date) day_of_week, | |
EXTRACT(MONTH FROM date) month, | |
EXTRACT(YEAR FROM date) year | |
FROM UNNEST(GENERATE_DATE_ARRAY('2000-01-01', '2020-12-31')) AS date | |
), | |
date_spine AS ( | |
SELECT * FROM calendar | |
) | |
SELECT | |
(SUM(CASE WHEN t1.purchased_again = TRUE THEN 1 ELSE 0 END) / COUNT(*)) * 100 AS repurchase_rate | |
FROM | |
(SELECT customer_id, MIN(purchase_date) first_purchase_date, MAX(purchase_date) last_purchase_date | |
FROM purchases | |
GROUP BY customer_id) t1 | |
JOIN purchases t2 | |
ON t1.customer_id = t2.customer_id | |
AND t2.purchase_date BETWEEN t1.first_purchase_date AND t1.last_purchase_date | |
AND t2.purchase_date > t1.first_purchase_date |
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