The Crow's Nest: Inbound vs Outbound Marketing

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	Bonjour
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 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
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{% if customer.hubspot-lead_interest == "Webinar registered" %}<p>Thanks for registering for our webinar last week - if you've any other questions on Hull, MadKudu or engineering demand, just hit reply.</p>{% endif %}

<p>I’ve a question for you this week - what do you want from a webinar workshop with Hull?</p>

<p>Coming up, we’re looking to put together a workshop series doing a deep dive through the <a href="https://www.hull.io/playbooks/?utm_source=newsletter&amp;utm_medium=social&amp;utm_campaign=hull_playbooks&amp;">most common playbooks</a> we see our customers implementing on Hull.</p>

<p>What would you like us to do a deep dive on?</p>

<p>Just reply to this email with your wishlist. Ho ho ho…<br><br></p>

<p><strong>Hull at Data-Driven Paris</strong></p>

<p>Romain from the Hull Crew presented some of our customer’s playbooks at the Data-Driven Paris meetup. The talk's about 20 minutes with questions at the end.</p>

<p><strong>Watch: <a href="https://www.youtube.com/watch?v=MthaBA45MAo">Personalized Customer Experiences at Scale</a></strong><br><br></p>

<p><strong>Join our webinar with Forget the Funnel: How to make your tools suck less</strong></p>

<p>Forget the Funnel is a weekly workshop series for small SaaS marketing teams. Join this week’s workshop on best practices &amp; pitfalls in making your early marketing stack, go-to-market team &amp; customer data work together.</p>

<p><strong>Register: <a href="https://twitter.com/ggiiaa/status/1069621952434835461">How to make your tools suck less</a></strong><br><br></p>

<p><strong>Inbound vs Outbound Marketing</strong></p>

<p>For an <a href="http://ex-inbound.org">ex-inbound.org</a>, ex-HubSpot marketer working for an Atlanta (home of account-based marketing), here’s a topic I’ve run into once or thrice ;)</p>

<p>The debate isn’t one of philosophy or imposing artificial tactical limitations, but how can you use your data to spot &amp; react to best-fit accounts in the buyer’s journey. <em>But most people don't get that...</em></p>

<p><strong>Read more: <a href="https://www.hull.io/blog/inbound-vs-outbound/?utm_source=newsletter&amp;utm_medium=social&amp;utm_campaign=opinion&amp;">Inbound vs Outbound Marketing: You missed the point</a>.</strong><br><br></p>

<p>That’s all for this week – as always, if you have any questions, want to talk about the right playbooks for your team, just hit reply.</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>