The Crow's Nest: Spotted: Account-Based Marketing

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %},
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>

<p>{% if customer.clearbit-location == "FR" %}
	Joyeux Noël
 	{% else %}
 	Merry Christmas
 	{% endif %} and Happy Holidays from the Hull Crew!</p>

<p>We’re finishing this year with a bang - we’re talking ABM.</p>

<p>In 2018, we’ve spotted more teams than ever pursuing account-based {% if customer.clearbit-employment_role == "sales" %}sales and {% endif %}marketing strategies. But almost every team has:</p>

<ul>
	<li>Struggled to assemble the data they need, particularly amongst a huge landscape of different data vendors</li>
	<li>Struggled to take a list of target accounts and engage them</li>
	<li>Struggled to engage the right people within accounts and say the right thing</li>
</ul>

<p>In this Spotted post, we’ll break down the trends, tactics &amp; techniques we’ve seen over the year how teams are solving these problems and rolling out ABM at scale.</p>

<p><a href="https://hull.io/blog/account-based-marketing/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spotted&amp;"><strong>Read: Spotted: Account-Based Marketing Strategies</strong></a></p>

<p>That’s all for this week... and the year! But as always, if you have any questions, want to talk about the right playbooks for your team, just hit reply.</p>

<p>Cheers, 🎄🎅<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>