- add payment info
- add shipping info
- add to cart
- begin checkout
- login
- purchase
- remove from cart
- select item
- sign up
- subscription purchase
- user data
- view cart
- view item
- view item list
- view search results
- All events will come with relevant product data, context data (page url etc...), attribution etc... An example event (add to cart) can be seen here
- Events can be sent via PUB/SUB or via API calls