Text Transition Effect

index.html

<h1>Figcaption <strong>Animation</strong></h1>
<figure class="stage">
  <img src="http://cinemagraphs.com/images/demo/cab-window-429.gif" alt="" />
  
  <figcaption class="mark">
    <time datetime="" class="info fade"><strong>8:00</strong>AM</time>
    <p class="description fade"><strong>New York |</strong> United States</p>
  </figcaption>
</figure>
<figcaption class="copyright">Image by <a href="http://cinemagraphs.com/nyc/">Cinemagraph</a>™</figcaption>

style.less

html{
  height: 100%;
  background: linear-gradient(90deg, #444c4c 0%, #291020 100%) no-repeat fixed;
  font-family: 'Ubuntu', sans-serif;
  font-weight: 300;
  -webkit-font-smoothing: antialiased;
}

body {
  padding: 0 20px 20px;
  color: #fff;
}

a {
  color: inherit;
}

strong {
  font-weight: 500;
}

h1 {
  font-weight: 300;
}

.copyright {
  opacity: 0.25;
  transition: opacity 0.5s ease-in-out;
  &:hover {
    opacity: 1;
  }
}

.stage {
  position: relative;
  margin: 0 -20px 1em;
  img {
    display: block;
    width: 100%;
  }
  .mark {
    position: absolute;
    bottom: 30px;
    left: 30px;
    color: #fff;
    font-size: 24px;
  }
}

.mark {
  display: inline-block;
  text-transform: uppercase;
  .stage:hover & {
    .fade {
      -webkit-mask-position-x: 0%;
    }
    strong {
      transform: none;
      transition-delay: 0;
    }
    .description {
      transition-delay: 0.75s;
      transition-duration: 3s;
    }
  }
  strong {
    display: inline-block;
    transform: translateY(100%);
    transition: transform 1s ease;
    transition-delay: 1.5s;
  }
  p {
    margin: 0;
  }
  .fade {
    mask-image: linear-gradient(90deg, #000 0%, #000 33.33%, transparent 66.66%);
    -webkit-mask-size: 300%;
    -webkit-mask-position-x: 100%;
    transition: -webkit-mask-position-x 2s ease;
  }
  .description {
    transition-delay: 0;
  }
}

.stage::before {
  content: 'Hover me';
  position: absolute;
  right: 0;
  padding: 10px;
  background-color: #444c4c;
  opacity: .6;
}

Text-Transition-Effect.markdown

Text Transition Effect

Text transition effect inspired by this youtube video: Game of Thrones Season 5: A Day in the Life (HBO)

Currently Webkit only!

A Pen by Daniel Gooß on CodePen.

License.