Make sure your landing pages are on track for high conversion.
THE HEADLINE
- The headline states my value proposition
- My headline entices users to read more
- The headline and body copy convey a single message
THE MESSAGE
- My message is focused on a single objective
- The copy explains the benefit of my offer
- I've determined the appropriate medium to deliver my message
THE CALL TO ACTION
- The page presents one consistent call to action
- The CTA makes it clear what a user will get by clicking
- I've set up a way to test my CTAs in design
PAGE LAYOUTS
- The essential information the visitor needs to know to make their buying decision appears above the fold: logo, headline with value proposition, and CTA
- The page has no main navigation or sidebar
- My logo is at the top of the page and links to the homepage
VIDEO
- I've created a great script around my value proposition
- I've placed the video centrally, with the length and CTA next to it
- I've shared my video
TESTING
- I've tested that the page is fully functional on all the devices and browsers I expect visitors to use
- I've verified that the user data I'll collect is being stored safely
- I've chosen at least one design element to vary between two versions of this page, and hooked it up to an A/B testing service so I can track my results and improve my design