Focus on Human Values Empathy for the customers and their feedback is fundamental to good design.
Radical Collaboration Gather various backgrounds and viewpoints to emerge solutions out of diversity.
Embrace Experimentation Prototyping is an integral part of the innovation process which enables thinking and learning.
Show Don't Tell Communicate a vision by creating experiences, visuals, and telling stories.
Be Mindful of Process Keep track of the design process stage and the goals to achieve them using appropriate methods.
Craft Clarity Turn messy problems into a coherent vision to inspire others and to fuel ideation.
Bias Toward Action Design thinking is more about doing than thinking. Focus on doing and making over.