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Created November 6, 2024 17:30
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Product market fit
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Product_market_fit.md

Product market fit

This is how you measure product market fit

Here is what most people think PMF is: 🚫

  • Early signs of start-up success:
  • founders being 100% focused on talking to customers & finding PMF
  • rate of product releases
  • founders obsessing about quality of first 10 team members
  • how quickly founders fire 1st underperforming employee
  • consistency of investor updates
  • founders being 100% focused on talking to customers & finding PMF
  • rate of product releases

Here is what PMF really is: ✅

  • Nothing better than actual real numbers.
  • So rate of first visits vs rate of usage numbers in google analytics.
  • Page-views. Session length. Recurring visits etc.

Conclusion 🚀

  • I think these vanity metrics can be gamed.
  • To counter people gaming: I propose a PMF formula. RV / FTV.
  • Recurring visits divided by first time visit. Put that on time-line.
  • If the graph goes up. You have early signs of PMF.
  • A leaky bucket is expected in the start. But numbers should improve as you stride on
  • Connect Goggle analytics api to a live Notion page graph and send prospective investors on linkedin and DM them with your notion link. Investors only care about real factual numbers these days
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