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eonist/Defining_a_brand_book.md

Created November 6, 2024 17:26
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Defining_a_brand_book.md

Step 1 Brand Purpose Unearth the driving force behind your brand. Why does it exist?

STEP 2 Brand Vision Outline your grand plan. Where is your brand heading?

STEP 3 Brand Mission Set your course. What will your brand achieve?

STEP 4 Core Values Define your brand's principles. What does it stand for?

STEP 5 Audience Persona Profile your perfect customer. Who is your brand serving?

STEP 6 Positioning Strategy Pinpoint your brand's market place. Where does it stand amongst competitors?

STEP 7 Brand Differentiation Identify what sets you apart. How is your brand unique?

STEP 8 Brand Personality Flesh out your brand's character. What traits define it?

STEP 9 Core Message Craft your key communication. What is your brand's main message?

STEP 10 Brand Story Weave your brand's narrative. What's your brand's backstory?

STEP 11 Name & Promise Choose your brand's moniker and pledge. What will it be known for?

STEP 12 Visual Identity Design your brand's aesthetics. How will your brand look?

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