Desk research using open sources, no expert panel.
- market scope, product/service lifecyle, related activities and markets. focus of research
- consumer motivation and its anomalies, value to customer: what consumer pays for? why?
- consumer time and monetary budget
- value creation/business model, production and distribution costs
- reference players and industry structure + informal/unpaid markets, if any
- government regulation/support, if applicable
- brief market/industry history
- areas of innovation / market growth
- role of IP/artistic/creative content
- data sources and metrics
- other industry-specific insights, facts, "buzzwords" (if applicable)
- what areas need to be discussed with experts
- bibliography
- statistics
- open data
- paid subscriptions
This file: https://gist.github.com/epogrebnyak/b0bbd19b7cce98d5f9bd2f2d1cf0edd6/edit