Codingame Chuck Norris keyboard puzzle

codingame_chuck_norris.py

message = raw_input()

binaries = ""

for c in message:  # converting all inputs to 7 bit
    bnr = format(ord(c), 'b')
    if len(bnr) < 7:
        bnr = "0"*(7-len(bnr)) + bnr
    binaries += bnr
    
binary_value = ""
for i, b in enumerate(binaries):
    if b == "0":
        if i > 0 and binaries[i-1] == binaries[i]:
            binary_value += "0"
        else:
            if i > 0:
                binary_value += " 00 0"
            else:
                binary_value += "00 0"
            
    if b == "1":
        if i > 0 and binaries[i-1] == binaries[i]:
            binary_value += "0"
        else:
            if i > 0:
                binary_value += " 0 0"
            else:
                binary_value += "0 0"
    
print binary_value